Apple's mid-range Apple Watch, featuring a stainless steel body, will start at $549 for the entry-level 38-millimeter size, while the larger 42-millimeter will start at $599.
Prices will max out at $1,049 for the 38-millimeter model, and $1,099 for the 48-millimeter version. Apple CEO Tim Cook made the pricing announcement during the company's "Spring Forward" event earlier Monday.
That slots the stainless steel Apple Watch in between the lower-cost Apple Watch Sport and the much more expensive Apple Watch Edition. The Sport model costs just $349 — $399 for the space gray variant — while the gold Edition starts at $10,000.
$549 will buy a 38-millimeter stainless steel model with a sport band. Stepping up to the classic buckle or milanese loop will move the needle to $649, while the modern buckle and milanese loop come in at $749.
The link bracelet will pop the price to $949, and $1,049 in space black. Add $50 to those prices for the 42-millimeter models.
Apple is using a custom stainless steel concoction for the Apple Watch. The company says its stainless steel is up to 80 percent harder thanks to a cold-forging process.
Design chief Jony Ive said during the event that Apple has "given a traditional material a new expression."
114 Comments
Damn...I'll skip the first generation.
The stainless-steel versions (my personal favourite) starting price is quite a lot higher than I was expecting, if I buy I'll have to go with the aluminium.
[quote name="1983" url="/t/185136/apple-watch-collection-pricing-will-range-from-549-to-1099-depending-on-band-selection#post_2688089"]The stainless-steel versions (my personal favourite) starting price is quite a lot higher than I was expecting, if I buy I'll have to go with the aluminium. [/quote] yep, they not interested in selling a lot that is for sure. all my watched today have sapphire crystals so the sport one will not hold up I know that much. I guess I have to save up to get what I want
I have decided not to buy it. It is very expensive. My wait turned into a disappointment
The stainless-steel versions (my personal favourite) starting price is quite a lot higher than I was expecting, if I buy I'll have to go with the aluminium.
Damn, me too. But I don't know if I can go with only those sport bands. :/