Misfit, Speedo team up for new Apple Store-exclusive Shine swim tracker

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People who swim for fitness or competition will have a new option for tracking their progress some Sept. 1, when the Speedo Shine swim tracker —  a collaboration between wearables firm Misfit and swimwear brand Speedo —  will hit Apple Store shelves.

The new $79.99 Speedo Shine is a swimming-adapted version of Misfit's Shine fitness tracker, with what Misfit calls "proprietary lap counting algorithms" that more accurately track swimming lap counts. It currently synchronizes with Misfit's own iOS app, and will support Speedo's Speedo Fit app in the near future.

Speedo Shine maintains the same water resistance and activity and sleep tracking features of the original Shine, so users won't need to swap devices. The Shine also tracks walking running, cycling, and differentiates between light and deep sleep.

"Speedo's purpose is to inspire people to swim," Speedo marketing executive Jamie Cornforth said in a release. "The new Speedo Shine is a big step forward and will give swimmers the information they have always wanted, the ability to accurately track their laps, distance, calories and time. The new Speedo Shine also allows swimmers to take this information and seamlessly add it to their wider fitness data, providing an accurate and complete view of their total health and fitness regime."

Misfit — cofounded by former Apple CEO John Sculley —  will also offer a special silver version of the Speedo Shine, which the company calls "Pure."

In addition Apple's retail stores, the Speedo Shine will be available for purchase Sept. 1 on Misfit.com and SpeedoUSA.com.