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Controversial 'Steve Jobs: The Man in the Machine' premieres online and at limited screenings

Alex Gibney's documentary "Steve Jobs: The Man in the Machine," which has been heavily criticized by Apple executives, made its official debut on Friday, appearing in a limited theatrical run, as well as on a variety of online services.

The movie will show on just 65 screens in 50 U.S. markets this weekend, Deadline noted. These include theaters in New York, Los Angeles, and various cities around the Bay Area, such as Apple's home ground in Cupertino. It should come to more screens throughout September and October.

The main venues for watching the film are therefore online. Among the current options are iTunes, Google Play, Vudu, and the Windows and PlayStation Stores.

The movie had an early showing at this year's South by Southwest festival in Austin, Texas, where it was met by hostile reactions by some people within Apple. The company's senior VP of Internet software and services, Eddy Cue, claimed that it was an "inaccurate and mean-spirited view of my friend."

Though highlighting his achievements, Man in the Machine also delves into Jobs' darker side, like his reputation for being overdemanding and the long disownment of his first child, Lisa.

Gibney's filmography includes titles like the Scientology expose Going Clear, and Taxi to the Dark Side, which won the Academy Award for Best Documentary in 2008.