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Apple rolls out @AppleSupport account to offer tech tips on Twitter

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After many years as a bystander, Apple's rapid social media expansion continued Thursday with the launch of @AppleSupport on Twitter, a new account designed to offer users tips and tricks for their Apple products.

The new account kicked off with a quick tutorial covering the iOS Notes app, showing users how to turn lists into checklists. Anyone with a question can tweet at the account — it's also open to DMs — or mark their tweet with #AppleSupport.

@AppleSupport is the second dedicated Twitter helpline operated by Apple; Apple Music users have been able to tweet @AppleMusicHelp since the streaming service's debut.

Apple famously stood on the social sidelines for years, rarely venturing onto public platforms in an official capacity. That has changed since CEO Tim Cook took the reins, and adoption accelerated following the acquisition of socially-savvy Beats.

Aside from the relatively new official accounts, company executives like Cook and software and services chief Eddy Cue have become regulars on Twitter.

5 Comments

lkrupp 20 Years · 10521 comments

Can we assume this account will be closely monitored and supervised? I’d hate for it to become an iHater paradise.

rogifan_old 10 Years · 725 comments

lkrupp said:
Can we assume this account will be closely monitored and supervised? I’d hate for it to become an iHater paradise.

My first thought too. Twitter can be a nasty place.

anantksundaram 19 Years · 20395 comments

lkrupp said:
Can we assume this account will be closely monitored and supervised? I’d hate for it to become an iHater paradise.
My first thought too. Twitter can be a nasty place.

Agreed. I assume it will be.

What's a 'DM'?

singularity 12 Years · 1323 comments

My first thought too. Twitter can be a nasty place.
Agreed. I assume it will be.

What's a 'DM'?

Direct message. So a message  thats between you and the other person.

1 Like · 0 Dislikes
JanNL 10 Years · 328 comments

lkrupp said:
Can we assume this account will be closely monitored and supervised? I’d hate for it to become an iHater paradise.
My first thought too. Twitter can be a nasty place.
Agreed. I assume it will be.

What's a 'DM'?

'DM' is a Direct Message (in this case to Apple). Used by support desks