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Off-Broadway musical 'The Crazy Ones' set to bring story of Steve Jobs to the stage

A musical opening in New York City later this month, The Crazy Ones, will revolve around Apple co-founder Steve Jobs in some of earliest years at the company, including his internal and external conflicts.

The show is being directed by Hunter Bird, with a book by Alex Pototsky and pop-rock music by Zack Zadek, Broadway World reported. The story begins in 1982, when Apple was on the ascent but still developing the Lisa and its biggest breakthrough, the Macintosh.

The musical will premiere March 15 at Feinstein's/54 Below, situated at 254 West 54th Street.

Artistic interpretations of Jobs' life have struggled to find success. Two semi-fictionalized movies about the executive —Jobs and Steve Jobs —largely failed at the box office, despite having well-known actors.

Another musical interpretation of his life, The (R)evolution of Steve Jobs, will debut as an opera in 2017.

Jobs died of pancreatic cancer in October 2011. Shortly after many groups raced to capitalize on his fame, including studios, magazines, newspapers, and documentary filmmakers.