Yahoo Sports app comes to Apple TV with live streaming, news & highlights

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Yahoo on Friday relased a new app for the Apple TV, Yahoo Sports, giving owners of the set-top another centralized option for watching sports videos, including some live streams.

The app includes content from the MLB, NHL, NBA, PGA, and various international soccer leagues, as well as some original coverage and analysis by Yahoo. When viewers launch the app, they begin by picking their favorite teams, which generates a playlist of highlights and news stories.

Users should have access to any of Yahoo's live game streams, such as the MLB Free Game of the Day.

The company is promising expanded content and features for the app as time goes on, though it hasn't teased what that might include.

The popularity of sports can make them important not just to the success of devices like the Apple TV, but to services catering to "cord cutters" who want to ditch cable and satellite packages. Accordingly, companies with a vested interest in those packages have been slow to allow live sports on mobile and set-top platforms. ESPN, for example, will only allow live streaming via authentication with a separate provider, and doesn't even have a tvOS streaming app.

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