After more than three months of renovations, the doors of the Passeig de Gracia Apple Store in Barcelona are open, with updated interior, bigger Genius Bar, and a dedicated online order pickup area.
Opened in 2012, Apple's Passeig de Gracia store is the company's second retail location in Barcelona. It's located in a historic 32,000-square-foot five-story building, dating back to the 1800s. The building itself is near the Mandarin Oriental hotel, and is on one of Barcelona's most expensive commercial streets.
Though the stone exterior of the store location remains unchanged, Apple has made significant updates to the interior of its Barcelona store. The ground floor is more spacious, as the Forum area has been removed. The store's iconic staircase is also more visible.
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The Passeig de Gracia Apple Store has a new online order pickup area. Image Credit: AppleSfera
As AppleSfera points out, underneath the glass staircase is a new area where customers can pick up the Apple products they've ordered online. The area is easy to identify, with an Apple Store logo on the glass and the word "pickup" displayed beneath it.
This pickup area replaces the store's video section, previously known as the Forum. Instead of large groups sitting in front of a screen, Apple customers in need of information can now participate in workshops held on the first floor.
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The Forum area has been moved to the first floor of Apple's Passeig de Gracia store. Image Credit: AppleSfera
Other changes include custom-made white flooring, which appears seamless, and is built to reduce ambient noise in the store. The metal walls of the store remain unchanged, though.
The Apple Store at Passeig de Gracia in Barcelona is open Monday to Saturday from 9:30 AM to 9:00 PM CEST.
