Apple's iTunes highlights movies, books & TV shows for International Women's Day [ux2]

Apple helped mark International Women's Day on Wednesday by promoting related themes and content on its iTunes movie, book, and TV stores. [Updated with Apple Music content]

The movie storefront is highlighting actresses and directors, as well as films with strong female characters, such as "Jackie," "Loving," and "Moana." Normal frontpage sections have also been temporarily replaced with various "Like a Girl" categories, such as "Fight 'Like a Girl'" and "Write 'Like a Girl'."

For TV shows Apple is concentrating on the famous women behind some shows like "Scandal," "Steven Universe," and "Westworld," as well as themes like "Bold Women," "Bold Girls," and women in comedy.

The promotion is less overt on the iBooks Store, simply offering a "More Hidden Figures" section with books about women in science, engineering, politics and other fields, such as "The Glass Universe" by Dava Sobel, and "The Immortal Life of Henrietta Lacks" by Rebecca Skloot.

Apple periodically draws attention to various causes on its online services, often through the iOS App Store, where for instance it recently offered a charity sale for World AIDS Day. The iTunes Store will sometimes host Red Cross donations for disasters.

There are no music or apps promotions for International Women's Day — why is unclear.

Update: Some special playlists have been added to Apple Music.

Update 2: Apple CEO Tim Cook later tweeted out a message of support, saying, "Women's rights are human rights. Today we celebrate, we speak up and we listen." The tweet was accompanied by a picture of Cook surrounded by what appears to be a group of — mostly — female Apple employees.

8 Comments

huckdaisy1 64 comments · 8 Years

About 7 years ago

So, is this women's day a new annual thing?

boltsfan17 2294 comments · 12 Years

huckdaisy1 said:

So, is this women's day a new annual thing?

International Women's Day has been around a long time. This year seems to be the first year people are paying attention to it in the U.S.

cali 3494 comments · 10 Years

huckdaisy1 said:

So, is this women's day a new annual thing?

They're trying so hard. What's annoying is the store might be this way all week.

In other news VUDU may finally support Apple TV!

SpamSandwich 32917 comments · 19 Years

There is an "International Women's Day" and there is an "International Men's Day". The real question is who really cares about something so blandly impersonal and generic?

Hooray for being born a female or male! /s

These "days of celebration" are laughable.

foggyhill 4767 comments · 10 Years

huckdaisy1 said:

So, is this women's day a new annual thing?

It has existed since 1909, but was mostly celebrated by socialist countries until the mid 1960s, but it got wordwide recognition in 1975 when recognized by the UN.
Its prominence ebbs and flows as the women's movement gains or recedes. In the current political climate, it will no doubt be more focused upon in the next few years.

Most countries who were communist before have it as a holiday
It's a national holiday in Russia and the former republics, Vietnam, Cuba, Cambodia, Laos, Afghanistan, Israel and a few African nations.

Its a non official holday (on par say like mother's day) in
Most of Eastern Europe.
A few South American countries, Brazil, Peru
A few southern european countries like Portugal and Italy
And a smattering of countries in Africa and Pakistan.