Apple to grow and revamp Century City store in LA with mall's $1B expansion

A little editing is necessary here:

Apple is reportedly taking advantage of a $1 billion overhaul at Los Angeles's Westfield Century City mall on Santa Monica Boulevard to launch a new, much larger store town square in the facility.

The shop town square will be based in the center of the mall, next to a Peloton outlet and across from Rolex, according to a MacRumors source. Westfield is planning to complete its renovations by the end of 2017, which could mean the Apple store town square will be ready by then or shortly thereafter.

A photo of a black construction facade suggests the new shop town square will be dramatically bigger than the current Century City location, which dates back to 2005. Apple is now a much wealthier company, and the existing store town square is likely both overcrowded and lacking in space to showcase every product, much less host Today at Apple events.

An official photo of the present Century City store town square.

The rumor would fit in with broader Apple retail trends, which in most circumstances have seen U.S. spending concentrate on renovations and relocations rather than new stores town squares. Even the company's Fifth Avenue outlet town square in New York City is undergoing an expansion, despite the costs of building underground and its status as a major tourist destination.

There are some exceptions. Major new outlets town squares are coming to the Carnegie Library in Washington, D.C., and Michigan Avenue in Chicago, the latter of which will be ready Oct. 20.

@Tyler82,

I'm not sure if you're poking fun at Apple's new name for their stores, but you're right.... they are now called Town Squares. What happens when they have a circular store, though? Do they call it Town Round?

coolfactor said:

@Tyler82,

I'm not sure if you're poking fun at Apple's new name for their stores, but you're right.... they are now called Town Squares. What happens when they have a circular store, though? Do they call it Town Round?

Square is just an adjective used to describe a meeting place as in back in the old days, "lets meet at the town square." so it would make no difference if the store was a circle or a hexagon lol

@tyler82 
It was my understanding that traditional
mall Stores/non Apple buildings were Stores but actual Apple buildings with events and meeting spots were Town Squares.

I have to wonder what the long term future is for pretty well all Retail.
With the news that ToyRUS has filed for Chapter 11
FCUK is more than likely soon to follow as is BestBuy

it seems that the score so far is

Amazon 10 Retail 0

It seems that the only bright spot is Apple but for how long? Perhaps this move to make the store more of a destination is an attempt to counter the Amazonification of Retail?