Kolibree's Magik Toothbrush connects to iPhone, turns dental hygiene into an AR game

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Toothbrush producer Kolibree's latest launch, the Magik Toothbrush, aims to make dental hygiene fun for children, with the augmented reality-enabled cleaning device turning the chore into a game that provides AR rewards if the child cleans their teeth properly.

The Kolibree Magik consists of a sensor-equipped toothbrush paired with an AR app on an iPhone or iPad, which the child can look into while brushing. The toothbrush is able to sense the movement and speed when brushing, including where in the mouth the brush is positioned, with the data sent to the mobile app.

The companion app shows the areas of the mouth the child needs to work on with their brushing in real time, guiding them to clean all of their teeth. At the same time, a live video window displays the child, who is then shown wearing various AR masks depending on their progress.

A total of 15 different worlds are offered to the young user, with different masks and filters provided while brushing depending on their selection. To help promote good hygiene, sticker packs are also provided as an extra reward for high-scoring brushing sessions.

The app also provides feedback to the parent, advising on their child's brushing progress remotely, without interrupting their cleaning session. Information about the regularity, duration, quality of brushing, and other data is provided to the adult, who can also make changes to the app's settings to change how their child brushes.

A release date and pricing for the Magik Toothbrush has yet to be announced by Kolibree, but it is likely to be similar to other brushes in its range, such as the similarly app-connected Kolibree Smart Toothbrush that currently sells for $149.