Apple this week launched a new Apple Pay promotion that offers moderate savings on select online and in-app purchases conducted with the payments service.
Advertised in an email to existing Apple Pay customers, the promo tells users to "Brighten your summer" with exclusive offers available through July 1.
On the web, users who check out with Apple Pay can nab 20% off plus free shipping and returns at Cole Haan, 15% off full-price streetwear items at HBX, and $25 off a next purchase when spending $100 or more at Oakley.
Paying with Apple Pay also nets free shipping and returns from Calvin Klein, Cole Haan, Chico's, Soma, Tommy Hilfiger and White House Black Market.
Apple routinely runs promotional campaigns to boost adoption of its digital payments service, most recently offering users 20% off select items from Fanatics.