Apple AirPods drop to record low $99 price ahead of Black Friday

Apple AirPods dip to $99

With Walmart originally advertising the $99 AirPods promotion in its early Black Friday deals ad, other retailers quickly followed suit, upping Walmart's game by matching the deal before the scheduled 7 p.m. Eastern start time on Nov. 4.

Shoppers can benefit from the price wars by picking up the handy accessory for $60 off while supplies last at both Amazon and Best Buy (update: deal expired). The $99 AirPods price is the lowest we've seen to date on the wired model, with prices hovering around $129 in recent weeks.

For the latest Black Friday deals leading up to — and on — the big day, be sure to bookmark the AppleInsider Apple Price Guide and follow us on social media.

Apple hardware deals

AppleInsider and Apple authorized resellers are also running additional exclusive discounts on hardware that will not only deliver the lowest prices on many of the items, but also throw in bonus deals on protection plans, software and more. Here are some of the offers:

• These iPhone 12 and iPhone 12 Pro discounts can save you money
• AirPods Pro drop to $194.99 for limited time only
• Get a 10% cash bonus when you sell your iPhone
• Early Black Friday deals on new Apple Watch 6, SE
• Save up to 80% on cases for your Apple devices