iPhone 15 Pro may cost $100 more than iPhone 14 Pro

Yet more rumors claim the iPhone 15 Pro will become more expensive than the iPhone 14 Pro line, with a potential price hike of up to $200 expected.

The Pro models of iPhone are on the premium end of the scale within the generation, but for 2023, they could be more costly to consumers. The price rise rumors are also prompting concern from industry observers, warning of a possible decline in shipments.

The report published Tuesday by DigiTimes forecasts the price of the iPhone 15 Pro at $1,099 at a minimum, a cost that's $100 more than its iPhone 14 Pro counterpart. Likewise, the iPhone 15 Pro Max may end up costing $1,299, $100 more than the iPhone 14 Pro Max at $1,199.

This is all based on a $100 price rise, but a $200 increase is also a possibility.

There have been numerous murmurs of a price rise for the Pro lineup for a while, with mentions of a $100 or $200 price rise surfacing earlier in 2023.

A price rise could have a negative impact on the sales of the premium models, with the report estimating shipments of new Pro models in 2023 reducing down from an initial forecast of 83 million units to 77 million units.

For Apple, fewer sales of premium models may not necessarily be a bad thing, especially if it can earn more profit per device. However, it's a difficult path to take, as it doesn't want to increase the price so much that it erodes sales and earns less overall.

28 Comments

TheObannonFile 113 comments · 7 Years

About 1 year ago

Lame. They already cost enough. Profit margins are very high. And cost to build goes down the entire life cycle of the device.

I’m all about business and profit, but this seems unnecessary.

xyzzy01 143 comments · 15 Years

They're already increasing a lot outside the US due to the strong dollar, this might make it even worse.

charlesn 1154 comments · 11 Years

TheObannonFile said:

Lame. They already cost enough. Profit margins are very high. And cost to build goes down the entire life cycle of the device.

I’m all about business and profit, but this seems unnecessary.

The base price of the iPhone X in 2016 was $999. The base price of the iPhone 14 Pro in 2023 is $999 and it's an exponentially better phone in every measurable parameter. You may have noticed that the six years between these phones included the worst period of global price inflation that has been seen in half a century. It is still not over. But Apple never raised prices. It just kept delivering a better phone every year for the same money. (Actually, in real dollars, LESS money, since inflation erodes the value of a dollar over time. We've been paying the same price with dollars are are worth less in buying power.) And, according to you and the school of All About Business and Profit, I guess they are never allowed to raise prices. And if that's not correct, then what are the conditions under which you'd think a price increase would be warranted?

Would I prefer no price increase on the Pro line-up? Of course. But knowing that Apple has absorbed all the inflationary price increases over the past several years, I understand that prices can't stay the same forever.