iPhone 15 Pro models could cost at least $100 more

Lame. They already cost enough. Profit margins are very high. And cost to build goes down the entire life cycle of the device.

I’m all about business and profit, but this seems unnecessary.

They're already increasing a lot outside the US due to the strong dollar, this might make it even worse.

TheObannonFile said:

Lame. They already cost enough. Profit margins are very high. And cost to build goes down the entire life cycle of the device.

I’m all about business and profit, but this seems unnecessary.

The base price of the iPhone X in 2016 was $999. The base price of the iPhone 14 Pro in 2023 is $999 and it's an exponentially better phone in every measurable parameter. You may have noticed that the six years between these phones included the worst period of global price inflation that has been seen in half a century. It is still not over. But Apple never raised prices. It just kept delivering a better phone every year for the same money. (Actually, in real dollars, LESS money, since inflation erodes the value of a dollar over time. We've been paying the same price with dollars are are worth less in buying power.) And, according to you and the school of All About Business and Profit, I guess they are never allowed to raise prices. And if that's not correct, then what are the conditions under which you'd think a price increase would be warranted?

Would I prefer no price increase on the Pro line-up? Of course. But knowing that Apple has absorbed all the inflationary price increases over the past several years, I understand that prices can't stay the same forever. 

I just assume they will charge whatever the market will bear.

Increase in base price w/o an increase in base RAM will be a hard sell.