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Amazon launches Black Friday Apple Watch Ultra 2 deal for $729.99, delivering new record low price

After looking like $739 was as low as the Apple Watch Ultra 2 would go for Black Friday, Amazon has surprised shoppers with a bonus price reduction, dropping the new model to a record low $729.99.

Amazon's fresh price drop delivers the lowest Apple Watch Ultra 2 price seen to date on the high-end smartwatch.

If you're looking for a fantastic gift idea, the Apple Watch Ultra 2 offers a wealth of features, from an Always-On Retina Display with up to 3,000 nits of brightness to precision finding for iPhone. Battery life is ample at up to 36 hours as well, making any gift recipient a happy camper.

To compare prices across Apple's entire wearable range throughout Black Friday and Cyber Monday, be sure to check out our Apple Watch Price Guide.

Plenty more holiday weekend discounts

Best Apple prices

The AppleInsider Deals Team is working around the clock to bring you the best Black Friday Apple deals. Check out top deals below and shop the lowest prices on hundreds of Apple products on our Apple Price Guide.