Apple Music unveils trailer for Usher's Super Bowl LVII halftime show, shares new artist-curated Playlist

via X/@RocNation

Usher is headlining the Apple Music Super Bowl LVII Halftime Show. In honor of "a performance 30 years in the making," Apple Music has shared a new video and one exclusive Usher-curated playlist.

While was first learned that Usher would be headlining the event in September, Apple Music took to X on Friday to share a trailer celebrating the upcoming show. The trailer features fans, street musicians, and celebrities like LeBron James and BTS's Jungkook.

1 performance. 30 years in the making. #AppleMusicHalftime #SBLVIII https://t.co/Vh4qVbj7ZC @Usher, @nfl, @rocnation, @nfloncbs pic.twitter.com/6es0jMKAII
— Apple Music (@AppleMusic) January 12, 2024

The performance will take place on Sunday, February 11 during the halftime break at Allegiant Stadium in Paradise, Nevada.

If you'd like to hear the songs that have gotten Usher amped for the performance of a lifetime, you can check out the Apple Music playlist "My Road To Halftime" here.

Apple took over the Super Bowl Halftime show from Pepsi in 2023, and the event was headlined by Rihanna.

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4 Comments

chasm 3314 comments · 10 Years

About 3 months ago

Three thoughts:

1. Are the 90s back already?

2. With no disrespect intended to Usher, perhaps Apple could consider using this incredible platform to showcase an exciting NEW performer we should all keep an eye one instead of — or alongside — a very familiar act with nothing left to prove?

3, But if you’re going to go with a sure-fire crowd-pleaser, whassamattah Apple — Dolly Parton wasn’t available? :)

baederboy 38 comments · 13 Years

Maybe the NFL actually picked Usher to do the Super Bowl half-time show and not Apple? And what if Apple announces that they have rights to film in 3-D and stream on Apple TV the next day so that people can watch in 3-D on their new Apple Vision Pro?

baederboy said:

Maybe the NFL actually picked Usher to do the Super Bowl half-time show and not Apple? And what if Apple announces that they have rights to film in 3-D and stream on Apple TV the next day so that people can watch in 3-D on their new Apple Vision Pro?

While I’m sure the NFL has approval on artist choices, Apple bought the rights to stage the halftime show last year and are responsible for the production. You might be right, but Apple made it clear that they wanted Rihanna last year, so it seems like Apple gets to pick the featured artist.

d_2 118 comments · 7 Years

chasm said:

baederboy said:

Maybe the NFL actually picked Usher to do the Super Bowl half-time show and not Apple? And what if Apple announces that they have rights to film in 3-D and stream on Apple TV the next day so that people can watch in 3-D on their new Apple Vision Pro?

While I’m sure the NFL has approval on artist choices, Apple bought the rights to stage the halftime show last year and are responsible for the production. You might be right, but Apple made it clear that they wanted Rihanna last year, so it seems like Apple gets to pick the featured artist.
“So the league starts with popular performers who appeal to as many people as possible and goes from there. However, it’s not the NFL that chooses who takes the stage. The league comes up with a short list, but the host cities pick the Super Bowl halftime performers.“

https://www.sportscasting.com/heres-how-the-nfl-chooses-the-super-bowl-halftime-performers/

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