Amber Neely
Usher is headlining the Apple Music Super Bowl LVII Halftime Show. In honor of "a performance 30 years in the making," Apple Music has shared a new video and one exclusive Usher-curated playlist.
While was first learned that Usher would be headlining the event in September, Apple Music took to X on Friday to share a trailer celebrating the upcoming show. The trailer features fans, street musicians, and celebrities like LeBron James and BTS's Jungkook.
1 performance. 30 years in the making. #AppleMusicHalftime #SBLVIIIhttps://t.co/Vh4qVbj7ZC@Usher, @nfl, @rocnation, @nfloncbs pic.twitter.com/6es0jMKAII
— Apple Music (@AppleMusic) January 12, 2024
The performance will take place on Sunday, February 11 during the halftime break at Allegiant Stadium in Paradise, Nevada.
If you'd like to hear the songs that have gotten Usher amped for the performance of a lifetime, you can check out the Apple Music playlist "My Road To Halftime" here.
Apple took over the Super Bowl Halftime show from Pepsi in 2023, and the event was headlined by Rihanna.
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4 Comments
Three thoughts:
2. With no disrespect intended to Usher, perhaps Apple could consider using this incredible platform to showcase an exciting NEW performer we should all keep an eye one instead of — or alongside — a very familiar act with nothing left to prove?
Maybe the NFL actually picked Usher to do the Super Bowl half-time show and not Apple? And what if Apple announces that they have rights to film in 3-D and stream on Apple TV the next day so that people can watch in 3-D on their new Apple Vision Pro?