Beond upgrades inflight entertainment with Apple Vision Pro

In an effort to improve inflight entertainment, Beond airline will be giving certain customers on its flights the Apple Vision Pro.

Beond bills itself as the world's first "premium leisure airline" and offers business-class-only accommodations to its customers. This includes seats that fold down completely, gourmet meals, and, for some passengers — the Apple Vision Pro.

"The Apple Vision Pro will transform the inflight entertainment experience, and we will be first to offer it to select passengers," Beond CEO Tero Taskila said in a press statement.

"Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey. We're proud to be the first airline to deploy the technology."

While this seems like a neat accommodation for an airline to offer, it's not without drawbacks. The Apple Vision Pro is generally custom-fitted to the customer at the time of purchase. Passengers may find that the provided Apple Vision Pro does not fit properly.

There is also some concern with cleaning the headsets between customers, a topic we've covered in our look at professional use cases for the Apple Vision Pro.

16 Comments

Xed 4 Years · 2896 comments

About 10 months ago

This isn't a criticism per se, but this does read like a cheap attempt by this single-plane airline out of the Maldives to gain some press off of the Apple Vision Pro.

MacPro 18 Years · 19845 comments

Xed said:

This isn't a criticism per se, but this does read like a cheap attempt by this single-plane airline out of the Maldives to gain some press off of the Apple Vision Pro.

Or attract passengers? Sounds like a great marketing idea to me. I hope every airline does this, and soon, we are flying a first-class round trip to Europe in July; I'd love it if this were the case on our flights.

iOS_Guy80 5 Years · 905 comments

I could foresee passengers bringing their own light seal and lenses, just like people bringing their own headsets on flights.

chasm 10 Years · 3626 comments

MacPro said:

Sounds like a great marketing idea to me. I hope every airline does this, and soon, we are flying a first-class round trip to Europe in July; I'd love it if this were the case on our flights.

If you can afford first-class round trips to Europe, you can probably also spare the cost of a Vision Pro for yourself, and that way you’ll have the custom lenses (if needed) and light seals to make your experience better — and you can take it on other flights, too.

For those not prone to motion sickness, I suspect the Vision Pro will be a great tool to help the time go by.

iOS_Guy80 said:

I could foresee passengers bringing their own light seal and lenses, just like people bringing their own headsets on flights.

In your scenario are these people being Zeiss lenses for AVP and also getting fitted for and buying their light seals for AVP, but not buying the full AVP all because they plan to fly on this Maldives airlines enough to make it worthwhile, or are they simply not bringing the the computing part of their personal AVP on their trip, which is the part that stores all their data and has their personal setup already in place for use on the plane and anywhere else they may be residing? I don't think either scenario is something that would ever be done.