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Apple's back to school 2024 promotion begins this week

Apple to begin its back-to-school 2024 promotion soon

Apple is notorious for not providing discounts on its products, but the annual back-to-school promotion offers some relief with gift card bonuses that could arrive before Friday.

The details of the 2024 promotion aren't yet available. In 2023, Apple offered gift cards to customers that purchased a Mac, MacBook, or iPad under educational pricing — up to $150 in value.

According to a post from Bloomberg, Apple's 2024 back-to-school special will begin sometime this week. There are no other details beyond a potential start date.

Regardless of Apple's promotion, there will undoubtedly be better deals to be had from other retailers. AppleInsider is tracking extensive promotions resulting in hundreds in savings from popular storefronts.

Get a head start on back-to-school shopping

Although Apple's anticipated back-to-school gift card promo is enticing, there are far better deals in effect now on the latest Macs. Save up to $520 on M3 / M3 Pro / M3 Max MacBook Pros or grab an M3 MacBook Air from $899. There are hundreds of exclusive markdowns in effect now in our Mac Price Guide. Closeout models are on sale too, with blowout deals knocking up to $1,000 off the original price.

Even iPads are heavily discounted, with the latest M4 iPad Pro and iPad Air 6 up to $100 off in our iPad Price Guide. Those looking for the most aggressive deals can save up to $550 on a variety of iPad models at Best Buy as well.

And unlike Apple's student discount, you don't have to be a student or faculty member to qualify for the deals at Apple resellers.