Wesley Hilliard
Apple's latest ad shows off Genmoji, or at least the idea of generating whatever emoji you want with Apple Intelligence, but the creations shown are clearly not representative of the actual tool.
The playful ad seems to be overselling the potential results of Genmoji, which released with iOS 18.2. While some could be massaged into existence with trial and error, they never met the clean, animated results shown in the ad.
The ad does a great job of selling the idea behind Genmoji, but it may leave viewers disappointed in the real thing. These colorful, sharp, animated creations made by human artists are miles ahead of anything that could be made by Apple's early attempt at AI.
I tried to prompt Genmoji with what the song lyrics called each object first, then added descriptors to manipulate the results to get as close as possible. In many instances, what was shown in the ad just couldn't be recreated.
For example, getting an old man in skis seemed impossible and asking for "twelve-sided die" results in a six-sided die. "Chair that can walk" and "Clock that can talk" proved impossible to recreate as well.
The pink "furry cardigan" smacked of too much detail. The real result was much less sweater-like with melted buttons and confused textures.
The ad itself is harmless and raises awareness of the feature, but it emphasizes the artificial nature of AI and Apple's place in it. When Animoji debuted, it showcased them in whimsical karaoke ads that may have been computer-generated for the ad, but remained true to the expressions and style of the product.
Hopefully, Genmoji will one day be so well-made that Apple can use the real thing in an ad. Until then, it seems the "artificial" part of AI is taking the reins in Apple's marketing.
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Malcolm Owen
William Gallagher
Charles Martin
27 Comments
It is a confusing time in the Apple Universe... software updates promoting features that just aren't available on older devices.
All I want is the glowing border for Siri on my 13 Pro, and it just won't appear. I'm so sad. 😞
There’s a lot of copium to digest in this article. If Samsung gets caught stretching the truth it’s doom and gloom but when Apple does it, it’s a whimsical representation of the true foundation of an idea. And this comment is coming from a ride or die Apple fan.
Be more critical - it might actually push Apple to try harder.
So if you are an artist working with a ad department, you can create something that looks is better than the average person using the same program be it Photos, Photoshop, Pixelmator Pro or any other image program? Can you save the image created and embellish the image in another program for importing to playground images? If you can what is the problem someone who has artistic talent is always going be able to create a customize image that’s better than the average person at the start?
https://emojipedia.org/genmoji What is this? Seems to be some type of add on third-party program for creating more customized images if so, guess how many users who fancy themselves are going to use it to go even further within playground images.
https://www.techsolutions.support.com/how-to/use-genmoji-and-image-playground-on-ios If you are an artist/professional, and you start out with a better image (because you can) than the average person using playground images I would think your results at the end at the would be better than most people who are nonprofessional in short garbage in garbage out. Someone with artistic talent is still gonna come out with a better end result if they take the time to compose an image for import into playground images. Robbie the robot isn’t gonna make up for that…. and the same applies to using the AI writing tools. They’re not gonna make you Shakespeare no matter what you do.
Oh and Samsung is not a good example……