During IFA 2025, Signify announced a massive new lineup of Philips Hue products, including the much-awaited next-generation bridge with three times the connection limits versus the previous model.
There are always an enormous number of home automation announcements during the Berlin-based tech show that kicks off annually at the beginning of September. For 2025, Signify had a massive number of new devices to show off.
Hue Bridge Pro
The most anticipated of the lot is an updated bridge. After more than a decade, Signify has revealed the Hue Bridge Pro that comes in a new matte black finish.
This updated model supports 150 lights and 50 sensors and switches. That's triple what the last model supported.
The new Hue Bridge Pro supports Wi-Fi, triple the devices, and is much faster
Hue Bridge Pro is five times as powerful as before thanks to a faster processor and 15 times the original memory, which also results in notably faster response times. It works with both wired Ethernet as before, plus Wi-Fi.
If you upgrade to the new Bridge Pro, it will also add new abilities to your existing bulbs. It's capable of turning your lights into motion sensors to trigger scenes.
Existing users will be able to migrate their old devices to the new bridge using a new transfer assistant utility. Later in 2025, Signify will launch the ability to combine multiple last-gen hubs into the new Bridge Pro.
The Hue Bridge Pro is available now for $89.
Hue Secure Doorbell
In addition to its lights, Signify is expanding its security camera lineup, too. We finally got the long-rumored Hue Secure Doorbell.
It's a 2K wired video doorbell that integrates into the Hue app. There is an optional companion chime for alerting those in the house, and it can double as an alarm if used with contact or motion sensors.
The Hue Secure Video Doorbell has 2K resolution but lacks Apple Home support
Like the other Hue Secure cameras, the doorbell does not support Apple Home. It launches in October for $199.
Signify is updating its other cameras, too, with 2K video and free 24 hours of recording without a subscription. That hardware update will also be coming later in 2025.
Hue lighting
In addition, Signify has several new lights, including a new and more affordable Essentials line.
The Hue Essentials line includes a standard E27 bulb and GU10 bulb. The bulbs will run $24.99 each or come in a four-pack for $59.99.
The new Hue Essentials line is shockingly affordable
They use the same technology and software as the standard Hue bulbs but have minor compromises. The range of white hues is reduced, there isn't as low dimming, and they aren't as bright.
For its flagship lights, the classic E27 bulb now has reduced power consumption by up to 40 percent, has better reproduction of the daylight color spectrum, and supports dimming down to .2 percent of its total brightness.
Historically, Hue bulbs connect to the bridge over Zigbee, with some support direct control via Bluetooth. The new bulbs, however, support Matter over Thread as well.
That means they will be able to be set up and controlled without the need for a Hue bridge. They will work with Apple Home natively with Matter over Thread if you have a Thread Border Router like a HomePod or Apple TV, or going through the Bridge.
Hue's flagship bulbs are now brighter, dimmer, and support Matter over Thread
All the new classic bulbs will launch in September and cost $15.99 for the white, $34.99 for the White Ambiance, and $59.99 for the White and Color Ambiance.
There are new light strips in the mix, rolling out through the end of 2025 and into 2026, depending on if you are located in the US or the EU.
Both indoor and outdoor light strips are represented and have tighter-spaced LEDs, better gradient effects, higher brightness, and more. They range from $69.99 to $149.99.
Finally, the outdoor Festiva line is seeing some love. There is a new set of globe lights that support multiple colors and come in 7, 14, and 21-foot lengths.
The 7-foot length launches first in September while the longer two will come in December. Pricing starts at $159 with the power supply included.
The new Hue Globe outdoor lights support colors
For the holidays, there are new permanent outdoor lights. They measure in at 18 meters long with 9-meter extensions available.
The base unit is $299 while each extension is an additional $119. They launch in the US in September of 2025 while the EU has to wait until December.
Much of the news leaked ahead of the press event. We covered much of it on a recent episode of the HomeKit Insider podcast.
