Apple Vision Pro is moving deeper into the workplace, with Webex now letting teams review and manipulate 3D models together in real time.
At its WebexOne 2025 event, Cisco announced a new feature called "3D Model Collaboration" for the Webex app on Apple Vision Pro. The tool lets teams upload, manipulate, and review 3D models together during meetings.
It's another shot for Apple to prove the $3,499 headset has a role outside of tech demos and living room experiments. Cisco's collaboration uses Apple Vision Pro's spatial computing to let meeting participants interact with the same model in real time.
Colleagues can rotate, enlarge, and point out features as if the object were sitting on a table in front of them. Meeting hosts can control who gets to move things around, and multiple models can be displayed side by side for comparisons.
Cisco wants to make hybrid work feel less distant by bringing 3D models into mixed reality. Webex says viewing them in this way recreates the sense of being in the same room instead of looking at flat screens.
Where the Apple Vision Pro fits
Apple Vision Pro has struggled to sell as a mass-market product since its February 2024 launch. Consumers balk at the price, the weight, and the limited battery life.
The headset is powerful, but watching movies and browsing Safari in midair hasn't been enough to justify the cost. Enterprise tools like Cisco's are Apple's best chance at building momentum.
If Apple Vision Pro can save companies money on travel, speed up product cycles, or improve training, the economics start to make more sense. It's the same playbook Apple used when the iPhone went from a consumer gadget to a workplace essential.
Industries like automotive, architecture, and healthcare are obvious targets. An automaker could review a prototype without flying engineers across the globe.
An architect could walk a client through a building design before breaking ground. A medical school could train students on anatomy without expensive physical models.
The catch is scale, since Apple has sold fewer than one million Vision Pro units worldwide. Outfitting even a small team costs six figures, which keeps the technology a niche solution rather than a workplace standard.
Webex on Apple Vision Pro
The new feature is live now for Webex users on Apple Vision Pro. The app can be downloaded from the App Store, and anyone with Webex credentials can use it.
Cisco is offering the feature to the holders of the standard free account, but the real pitch is aimed at enterprises already paying for its services.
