If you're embarking on a new fitness journey for 2026, keep track of your steps and monitor sleep patterns with the Apple Watch Series 11, which is now on sale for $299.

Amazon's New Year's deals are plentiful, and if you're looking for a top discount on a new wearable, the Apple Watch Series 11 is especially attractive at $100 off.

Buy Apple Watch S11 for $299

Starting at just $299 thanks to the savings, this price point matches the lowest price ever on the wearable, which was released in September 2025.

Today's best Apple Watch deals

You can find dozens of additional Apple Watch deals across Apple's wearable line in our Apple Watch Price Guide, which is updated throughout the day. And for year-end deals on Macs and iPads, check out our Apple deals coverage, where we highlight the best offers.