Apple is continuing to up its social game, with the brand launching a new Instagram handle to help highlight the creator community, and show what it's like inside the company.
The new Instagram account, @helloapple, is where Apple will share a variety of news and information in one place that is easily accessible. This is alongside the official Apple newsroom and other accounts it operates on various social platforms.
Users can expect to see stories from creators around the world, highlighting how Apple products change their lives. It sounds like a mini, social media version of Apple's inspiring videos that play before its major events.
There will also be sneak peeks behind the scenes of Apple, product tips, and inspiration to spark creativity.
The @helloapple account is just Apple's latest social marketing push. To coincide with the launch of the MacBook Neo, Apple deleted all of its previous TikTok videos and has started publishing new quirky clips.
Little Finder Guy from Apple's MacBook Neo TLDR TikTok
These new TikTok clips have gone viral and have amassed well over 100 million views after only a few days. They also created the adorable Little Finder Guy that has taken over the internet.
