Adobe is doubling down on artificial intelligence with a new tool designed to help users create and edit projects across multiple Adobe products.
Adobe's Firefly AI Assistant is agentic, meaning it can perform complex tasks and make decisions on its own. Instead of requiring continual guidance, agentic AI works independently to achieve a goal set by the user.
So, essentially, you'll tell the assistant what you want, and the assistant will take the steps to make that happen. According to Adobe, it will be able to execute "complex, multi-step workflows across Adobe's Creative Cloud apps including Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and more."
"Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all," said David Wadhwani, President, Creativity & Productivity Business, Adobe.
"Adobe Firefly is a category of one, with the best models, the most powerful tools and now, a fundamentally new way of creating that gives you the combined power and precision of all our creative apps in one place."
According to the company, Firefly AI Assistant will bring creation into a single conversational interface in the Firefly app. Using natural language, users describe the outcome they want, and the assistant will orchestrate workflows, maintain context, and results will carry into individual apps.
Image credit: Adobe
Adobe says that Firefly AI assistant is a creator-led tool, and that the AI merely plays a supporting role. It will ask users contextual questions and offer suggestions, and users are encouraged to step in at any point to guide, refine, or adjust outputs.
It also comes with pre-built creative skills. For example, users can retouch portrait photos with consistent presets, executable from a single prompt.
Allegedly, the assistant will also learn a user's preferences over time. This should, theoretically, help users create more consistent pieces across projects.
Adobe has also included integrated review and iteration with Frame.io. Users can ask Firefly AI assistant to organize and share information with stakeholders, who can then provide actionable feedback to the assistant.
Firefly AI assistant isn't out yet. Beta testers will have access to it in an upcoming public beta in the coming weeks.
