Though the new Apple TV isn't expected to have a streaming subscription service available at launch, that's not a problem for investment firm J.P. Morgan, who believes the device's real selling point will be an App Store with traditional console-style videogames.
Two newly published filings with the U.S. Federal Communications Commission reveal that Apple is planning to release a new Magic Mouse and wireless keyboard with support for the power sipping Bluetooth Low Energy specification.
Apple's automotive project is said to be moving along quickly, with the company allegedly planning to rent a sprawling 2,100-acre property near San Francisco to work on its apparently self-driving "Project Titan."
Apple is expected to unveil a brand new Apple TV in less than a month, but consumers waiting for a new companion streaming video service from the Cupertino-based company may have to wait longer, according to investment firm Piper Jaffray.
Apple this week officially joined the NFC Forum, a nonprofit industry association that promotes the short-range wireless technology essential to secure mobile payment services, including Apple Pay.
While a new "iPhone 6s" series is widely expected to be unveiled next month, rumors of a so-called "iPhone 6c" have been less certain. But one rumor published on Tuesday claims that a new, colorful iPhone lineup will indeed launch alongside the latest flagship models.
The makers of a new water conserving shower head can count Apple Chief Executive Tim Cook among their first investors, who took a personal stake in the company after trying the eco-friendly product.
Investment managers on Wall Street believe that Apple stock is currently undervalued, but they're also reportedly concerned that shares of the company could drop even further before their eventual rebound.
The best has gotten even better with DJI's new Phantom 3 Professional, a drone that captures stunning, super-smooth 4K video from the skies. But it's the new controller with Lightning cable support, as well as a revamped iOS app, that truly bring this accessory to new heights.
Apple is reportedly eyeing a media event for Sept. 9, where the company is expected to show off its next-generation iPhone and Apple TV hardware, and may even unveil new iPads, according to a new report.
Apple revealed this week that its iOS App Store had a record July with $1.7 billion in transactions. But investment firm Macquarie Securities believes Wall Street isn't paying enough attention to Apple's growing and highly profitable services business.
Investment firm UBS remains bullish on the future of the iPhone, with its latest research suggesting Apple is on track to ship a record 49 million iPhones in the current September quarter.
Investors would be wise to take advantage of recent losses in Apple's share price, FBR Capital Markets said on Thursday, predicting that another major growth cycle is on the horizon for the iPhone maker.
IBM on Wednesday announced a new program that's designed to help large enterprises incorporate Macs within their existing IT infrastructures, making it easier than ever for corporations to transition to Apple's OS X platform.
DJI on Wednesday launched a new low-end addition to its Phantom 3 drone lineup in the form of the $799 Phantom 3 Standard, featuring a 2.7K high-definition camera and live iOS connectivity. AppleInsider went hands-on with the prototype hardware before its announcement, and offers an exclusive first-look.
Amid continued losses for Apple stock, investment firm RBC Capital Markets has remained steadfast with its $150 price target, once again on Tuesday advising investors to buy in ahead of the anticipated "iPhone 6s" product launch.
Since it was added to the Dow Jones Industrial Average in March, Apple has been a weight on the index, accounting for 14 percent of its losses in the last four and a half months.
Apple is allegedly in talks with wireless providers in both the U.S. and Europe about launching its own cellular service, in the same way MetroPCS and Boost Mobile piggyback on established carrier networks.
Apple is reportedly testing a service that will have its voice driven personal assistant, Siri, answer phone calls when a user is unavailable and then transcribe voicemails to text so that they can be quickly read.
Before virtual reality headsets become mass-market products, iPhone owners can sample the futuristic technology in a cheap and easy way, thanks to Google Cardboard. AppleInsider offers a rundown of the best VR experiences available to download right now on the App Store.
Apple and BMW have in fact held talks about a potential Apple Car, but the German automaker has been reluctant to reach an agreement, as it is afraid it could just become a supplier to the world's largest company.
Starting with iOS 9, Apple has made it possible to disconnect an iPhone from a Bluetooth device without the need to "forget" the wireless accessory, making it easier to reconnect without going through the pairing process again.
Taiwan-based integrated circuit manufacturers are said to be betting big on the new reversible USB Type-C connector, thanks in part to Apple's early embrace of the port in its forward thinking 12-inch MacBook with Retina display.
Yet another serious Android security issue was publicized this week, with the latest exploit rendering devices "lifeless," and said to affect more than half of units currently on the market.
By default, the Apple Watch acts as first and foremost as a watch, displaying the time when a user raises their wrist. But the settings on the Apple Watch also allow users to have the device operate more like a smartphone, resuming the last activity.
{{ summary }}
Neil Hughes
Neil
