When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of the LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion—by far the most it had ever paid in an acquisition—to get Beats?
The Beats Studio3 Wireless is Apple's answer to high-end noise-cancelling headphones from the likes of Bose and Sony. While they're a solid product, it's debatable as to whether they're worth a premium over other Beats models.
Shoppers looking for the lowest price on a 12" MacBook can save $300 to $500 on 2016 models this week with prices starting at $999. Or opt for an upgraded 2017 15" MacBook Pro and save $200. Beats Solo3 Wireless headphones are also on sale for $199.99 at Amazon.
Apple's newly-available Beats Studio3 Wireless headphones are the highest-end model the company offers — short of the appropriately named Beats Pro. AppleInsider offers a first look at the new hardware.
While flying under the radar compared with bigger hardware announcements, Apple on Tuesday launched new Beats headphones — the urBeats3 — and a slightly tweaked Siri Remote, most remarkable for its lower price tag.
Furthering an emphasis on fashion, Apple is reportedly launching four new colors for its Beats Solo3 headphones, available through first-party outlets, big-box retailer Target, and John Lewis in the U.K.
Apple on Monday launched its 2017 Back to School promotions for a number of European countries, offering free wireless Beats headphones with the purchase of a Mac or iPad Pro on top of existing educational discounts.
Apple has joined with French fashion house Balmain on special editions of its Beats Studio Wireless and Powerbeats3 headphones, echoing marketing tactics adopted with some other Apple wearables, like the Apple Watch.
Apple on Wednesday launched its annual Back to School promotions for the U.S and Canada, offering qualified shoppers wireless Beats headphones if they buy a Mac or an iPad Pro. Alternatively, Apple-authorized resellers are offering their own great deals on new Mac purchases for students and non-students alike.
Interest among iPhone users in the upcoming HomePod speaker is greater than that of the Apple Watch prior to its launch, and more users are planning on buying Apple-produced speakers than Amazon Echo devices.
Apple's HomePod aims to further expand Siri assistance outside of iOS devices, Apple Watch, Macs, the Apple TV Remote and AirPods into the same sort of "always ready" home experience delivered by Amazon's Echo, even as it upgrades audio reproduction quality in the emerging "smart speaker" segment into the realm of affordable luxury.
Apple Watch sales "nearly doubled year-over-year" in the March quarter, Apple CEO Tim Cook said during the company's quarterly results call, helping to push combined wearables revenues into Fortune 500 levels.