White & silver iPad mini sells out of launch day delivery

Just hours after the iPad mini became available to preorder at Apple's online store, the white and silver model is now advertised to ship in two weeks.

AppleInsider Staff 13 years ago 82

Online Apple Store closed ahead of iPad mini preorder launch [u]

Apple's online storefront went down early Friday morning in preparation for what is expected to be a rush of preorders for the iPad mini, the company's first mid-size tablet offering.

Mikey Campbell 13 years ago 16

Apple says iPad mini margins to apply downward pressure on profits

During Apple's fourth quarter conference call, CEO Tim Cook said the iPad mini is being sold at a price that will net lower gross margins than is typical with other products, revealing that the company is being aggressive with its push into the small form factor tablet market.

Mikey Campbell 13 years ago 0

Apple exec Phil Schiller defends $329 entry price of iPad mini

Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don't offer.

Katie Marsal 13 years ago 241

Market watchers expect $329 iPad mini will justify its price to consumers

Though the starting price of the iPad mini is higher than many had expected, Wall Street analysts believe the storage capacity and build quality offered by Apple will be more than enough to court consumers and make the product a success.

Neil Hughes 13 years ago 77

Initial iPad mini availability may be limited due to issues at display supplier

Even before Apple opens its virtual doors to iPad mini preorders, one analyst claims low yield rates from the company's display makers could put the tablet in short supply ahead of the lucrative holiday shopping season.

Mikey Campbell 13 years ago 47

Apple's iPad mini ad is classically simple [u]

Alongside the iPad mini's debut at a special event on Tuesday, Apple revealed a simple, yet effective TV spot for the device set to air sometime soon.

AppleInsider Staff 13 years ago 6

How Apple made the iPad mini 23% thinner and 53% lighter

Apple's new iPad mini delivers the same resolution as iPad 2 in a smaller 7.9 inch form factor that's two thirds the price of the latest iPad. Here's a look at how the company accomplished this feat.

Daniel Eran Dilger 13 years ago 36

iPad mini gets Siri but iPad 2 still left without

It was announced on Tuesday that the new iPad mini is compatible with Apple's Siri voice recognizing assistant, however owners of the now long-in-the-tooth iPad 2 still won't be able to access the feature.

AppleInsider Staff 13 years ago 17

Advanced software helps iPad mini ignore unintended touches near bezel

When Apple announced the iPad mini on Tuesday, it made special note of the thin bezel surrounding the device's 7.9-inch screen, a design feature that caused some concern as it may welcome inadvertent touch events during one-handed use.

Mikey Campbell 13 years ago 52

Apple posts iPad mini keynote, promotional video & full specs

Apple's website was quickly updated on Tuesday with the full keynote presentation of its new iPad mini, as well as a video extolling the features of the new $329 device.

AppleInsider Staff 13 years ago 20

Apple reveals iPad mini: 7.9" display, 7.2mm thin, starting at $329

Apple Senior Vice President of Worldwide Marketing Phil Schiller took the wraps off the much-anticipated iPad mini on Tuesday, with the new device featuring a 7.9-inch display, a slim and lightweight 7.2 mm body and a starting price point of $329 for a 16-gigabyte Wi-Fi-only model.

AppleInsider Staff 13 years ago 286

Live Blog: Follow live coverage of Apple's iPad mini launch event

Apple at 10:00 am PT (1:00pm ET) today will host an event at San Jose's California Theatre to introduce a new member to its iPad family and likely show off a completely redesigned line of iMacs, among other advancements. Click here to be taken to AppleInsider's live blog of the event.

AppleInsider Staff 13 years ago 25

Parts claim to show 'iPad mini' Wi-Fi, GPS & Bluetooth antennas

With just a few hours to go before the anticipated unveiling of the "iPad mini," yet another series of components have leaked, this time purporting to show the Wi-Fi-, Bluetooth and GPS antennas.

Sam Oliver 13 years ago 13

'iPad mini' event will be streamed live to Apple TV, Mac & iOS devices

Apple has added a new channel to its Apple TV set-top box called "Apple Events" that will live stream the company's media briefing today. In addition, the event will also be streamed to iOS devices and Macs.

AppleInsider Staff 13 years ago 65

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