Apple in 2012 increased its lead over other mobile device manufacturers in terms of mobile ad impressions, leveraging the launch of the iPad mini to grow its share to nearly a third of the overall market, according to a new statistics.
With Apple rumored to be working on a next-generation iPad mini with Retina display, some market watchers estimate that adding the high-resolution panel to the 7.9-inch tablet could raise total parts costs by up to 30 percent.
Although a recent rumor that Apple was preparing to host a developer-related television event next month was almost instantly shot down, investment research firm Piper Jaffray says a review of years past indicates the company is still likely to host an event by the end of April, which could see the introduction of redesigned iPads.
Amazon's Kindle Fire — and, to a lesser extent, Android tablets — saw continued usage share growth after the holidays, according to a new report, but Apple's iPads remained the overwhelming tablet leader, with more than 80 percent of active users in the market.
According to new data from research firm IDC, Apple's iPad led worldwide tablet shipments hit 51.5 million units in the fourth quarter of 2012, but dipped in overall marketshare amid booming sales from rival Samsung.