New smartphone shipment estimates suggest that Apple's iPhone sales were roughly flat during the second quarter of 2020, bucking wider industry headwinds caused by the coronavirus pandemic.
Apple's iPhone put in a solid showing during the three months ending in June, selling 41.3 million units to contribute $29.9 billion to a record-breaking $53.3 billion in quarterly revenue. The effort was topped by Chinese upstart Huawei, however, which surpassed the Cupertino tech giant to become the world's second largest smartphone vendor.
For the first time ever, Apple's iPhone captured more than half of all global smartphone revenues in a single quarter, outperforming the rest of the industry on the strength of the premium-priced iPhone X.
As hand wringing over the $999-and-up pricing of the iPhone X continues, analysts at Kantar Worldpanel see the premium-priced handset as a wise move for Apple, after tracking marketshare gains for iOS in a number of key markets across the globe.
Prognosticating sales of tech products can be a difficult and thankless job, particularly when the companies selling the products themselves don't announce sales figures. But that doesn't excuse inconsistencies, unrealistic projections, or a lack of critical thinking skills.
Apple is increasing the market share of iPhones and iPads in a number of key markets, according to a report from Kantar Worldpanel ComTech, with iOS noted as posting a strong period-on-period gain in urban China after sales of the iPhone 7 and iPhone 7 Plus outpaced those of local rivals Oppo and Huawei.
Older iPhones are still in use despite their age, according to a report on mobile Internet usage, with the original iPhone 3G, and 3GS all highlighted in traffic monitoring research for 2016 that compares the use of Apple devices against other manufacturers in the smartphone market.
The iPhone is being overtaken in China by a raft of new locally-produced smartphone rivals, according to a new report, which shows Apple's market share dropping despite greatly increased smartphone shipments in the region.
Apple's record iPhone sales during the December quarter allowed it edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data.
Apple's iPhone continued to gain more U.S. marketshare towards the end of 2016, according to research data published on Wednesday, but saw setbacks in China, facing tough competition from local and often cheaper alternatives.
Apple's iPhone and iPad trounced the competition this holiday, giving the company a 44 percent share of all device activations — more than twice that of rival Samsung, new research suggests.
Apple crushed Samsung in the emerging market for premium smartphones in India during October, taking a leading 66 percent share of sales. Samsung's second place accounted for 23 percent of sales from Galaxy S7 and similar phones, while Google—which has made the subcontinent a focus—took 10 percent of sales. Only 1 percent was attributed to other makers.
Research data released on Thursday further reinforces the belief that Apple's smartphone marketshare is eroding not just in international markets, but in the U.S. as well.
Apple may consider India one of its important markets for the future, but its sales performance in the country in 2016 has fallen 35 percent year over year, causing a significant loss in overall marketshare, new estimates show.
Apple secured 40 percent of the U.S. smartphone market in 2015, though close competitor Samsung managed to gain ground, according to a research report published on Wednesday.
Manufacturers shipped nearly 1.5 billion smartphones to the world's 7.4 billion inhabitants in 2015 as consumers opted to replace older devices with newer LTE-equipped models or those with larger displays.
Citing continued consumer demand for the latest models, IDC on Thursday said it expects Apple's iPhone shipments will post 17.3 percent growth across 2015 — nearly doubling the performance of the overall global smartphone market.
Last month, Apple added 26 new global carrier partners, greatly expanding the potential reach of its hot selling iPhone lineup and positioning the new iPhone 6s for continued growth.
Investment firm UBS believes Apple will sell a record 78.4 million iPhones this holiday season, easily topping the company's best-ever quarter from a year ago and continuing to eat away at competitor market share.
Ahead of the launch of the iPhone 6s, Apple saw continued market share gains across most of the world's largest smartphone markets, according to the latest sales data from Kantar Worldpanel.
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Mike Peterson
Mikey Campbell
Neil Hughes
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AppleInsider Staff
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Mike Wuerthele
Blair MacGregor
