Following the announcement that 3 million units were sold over the launch weekend for the iPad mini and fourth-generation iPad, market watchers reacted positively and said the numbers exceeded their expectations.
Though Apple expects its margins to shrink in the holiday quarter as the company goes through an unprecedentedly large product transition, Wall Street watchers remain confident in recommending investors buy AAPL stock.
Though the starting price of the iPad mini is higher than many had expected, Wall Street analysts believe the storage capacity and build quality offered by Apple will be more than enough to court consumers and make the product a success.
Activation figures from Verizon show that sales of the iPhone 4S and iPhone 4 were relatively strong prior to the launch of the iPhone 5, suggesting Apple's September quarter could be stronger than expected.
Though sales of the iPhone 5 over its launch weekend broke records, the 5 million units sold by Apple came in below Wall Street expectations, as the company's limited supply was not able to keep up with considerable demand.
A survey of lines at Apple stores in New York, Boston and Minneapolis found that crowds for the iPhone 5 are 83 percent larger than they were for the iPhone 4S, which has led one analyst to predict sales of 8 million iPhones this launch weekend.
With Apple's iPhone 5 already off to a record setting start, market watchers have expressed greater confidence that Apple could sell as many as 10 million units before the current quarter ends on September 29.
With customers holding off purchases in anticipation of Apple's next iPhone, an expected September launch is forecast to provide a significant boost for the company's current quarter, with sales reaching as high as 10 million in just one week.
Should Apple follow through with much rumored plans to enter the connected TV business, it would prompt nearly a third of able consumers to abandon their typical 7-year upgrade cycle and consider opening up their wallets early — for the right price.