How Apple has steadily been dropping the 'i' from its devices for over a decade
From the first iMac in the 1990s to today, the prefix "i" has symbolized Apple — but Apple has been working to get rid of it since the original iPad in 2010.
Steve Jobs
William Gallagher
The iPad has come so incredibly far since 2010, and fulfills Steve Jobs' vision perfectly
It's still a sheet of glass, has no serious competitors, and uses radically different technology as you'd expect for a product more than a decade old, but the 2024 iPad still conforms to Steve Jobs' original vision for the product.
At last Apple is dumping those pointless, wasteful stickers
Starting with the new iPads, Apple has finally stopped including the stickers and it is a relief.
Apple charms investors with record $110B stock buyback, dividend hike
Alongside disclosing its earnings for Q2 2024, Apple also announced that it is increasing the dividend it pays to shareholders by 4%, and is also buying back more stock in one program than ever before.
The best of WWDC — the developer conference that shapes technology for the rest of us
Apple's annual Worldwide Developers Conference isn't as high profile as its iPhone launches. But, it has been the setting for moments that have radically changed the company — and all of our lives.
The history — and triumph — of Arm and Apple Silicon
Decades ago, Apple started down a path that has revolutionized both its own products and the entire technology industry. Here's where Apple Silicon began, and where it's going.
Charles Martin and Malcolm Owen
TikTok might not have existed without insights from Steve Jobs
The story of TikTok's start highlights how visionary ideas, much like those of Steve Jobs, can have unexpected paths that profoundly impact global technology and culture.
Andrew Orr
Australian court is the latest to attack Apple on behalf of rich corporations
Apple Fellow Phil Schiller has been testifying in an Australian Federal Court about the origins of the App Store in 2008, and it's just the latest example of pointless attacks on the company.
Phil Schiller will be Apple's ecosystem defender for quite some time
Phil Schiller is Apple's biggest defender of Apple's ecosystem, a profile into the Apple Fellow declares, with the executive publicly beating the drum to maintain the vision of co-founder Steve Jobs.
Malcolm Owen
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Amber Neely
Wesley Hilliard
