Across the last 20 years, Apple has shifted from selling Macs in a world dominated by Windows PCs to being a dominant global brand that services a vast installed base that's more valuable, influential, and lucrative than Windows was at its peak. Apple wants its investors to understand that, and is now challenging the media narrative that suggests it running an unsustainable race against various manufacturers churning out ever-increasing volumes of hardware units.

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A fresh version of iCloud for Windows, 7.8.1, is now available from Apple, and appears to solve serious compatibility problems with Microsoft's October 2018 update for Windows 10.

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Since iPad launched in 2010, International Data Corporation has dutifully crafted various media narratives that belittled as it as a toy, dismissed it as merely a "media consumption" device in a world that needed Windows, and disparaged it as inconsequential in a vast sea of cheap Android tablets (some of which were literally children's toys). But they were wrong, here's why.

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PC virtualization software maker Parallels on Tuesday released the latest version of its eponymous cross-platform Mac solution, offering a slew of new features to customers, including faster start times, storage savings and support for Apple's upcoming macOS Mojave.

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Microsoft is reportedly developing iOS and/or Android clients for Movies & TV, a native Windows equivalent of Apple's iTunes Store.

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Adobe is making a play for social media influencers, online content creators (read YouTubers) and tech savvy consumers with a new cross-platform video production tool that bundles the firm's powerful video editing technology with an easy-to-use, drag-and-drop interface.

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If the name Apple chose for this year's macOS release sounds familiar, it's because Microsoft, ten years ago, used Mojave in an ad campaign as an alternate name for Windows Vista.

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Executives say Microsoft is "very willing to work with Apple" on more cross-platform functionality going forward with Windows messaging, but any possible initiative has yet to start.

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At its annual Build conference in Seattle, Microsoft on Monday revealed "Your Phone," an upcoming app that will let people mirror iPhone and Android interfaces in Windows 10.

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In what may be a signal from its new ownership, Apple is shutting down the Windows client for magazine service Texture after June 30.

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Fulfilling promises made nearly a year ago, Apple on Thursday released iTunes for Windows 10 on the Microsoft Store, ensuring compatibility with the latest Windows 10 S devices.

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As of late May, people with an original Apple TV -- or a PC running Windows XP or Vista -- will be unable to access or re-download content from the iTunes Store, a new Apple support document indicates.

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Seeing a need in education, Microsoft has developed an app to pull all the pictures off multiple iPhones and mobile devices and store them locally on a central Windows 10 machine.

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Apple's "cultural shift" towards spacing out new features in iOS is more a natural function of development scale, and not really the revolution some people might perceive it to be, according to a noted former Microsoft Windows president.

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As part of a planned switch away from Microsoft's defunct Windows Phone platform, the New York Police Department recently began issuing officers their choice of iPhone 7 or iPhone 7 Plus handsets, devices some cops are already lauding as the "ultimate tool" to fight crime.

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Choosing between a Windows computer and a Mac can be a tough decision. Some users think they'll be giving up features or apps they enjoyed on Windows when making the switch to Mac. Luckily, you can have the best of both worlds by running Windows on a Mac using Apple's Boot Camp.

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Although the issue has been patched through Microsoft's Fall Creators Update, outdated versions of Windows 10's Hello facial recognition can be spoofed with a photo, a German security firm said this week.

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CodeWeavers has released a major update to CrossOver, a tool for running Windows application on macOS, with version 17.0.0 of the utility including support for Microsoft Office 2016 and Quicken 2017, among other improvements.

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Having long stuggled for marketshare versus the Apple iPhone and Google Android devices, Microsoft is effectively giving up on Windows 10 Mobile for the time being, a company executive said over the weekend.

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Microsoft on Thursday launched a preview version of its Edge Web browser for the iPhone, intended to let Windows 10 users move more seamlessly between desktop and mobile.

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