Wall Street is always telling publicly traded companies to bring in that money no matter what. So if the mini is eating away at the sales of the larger iPad , so damn what. As long as every growing revenues enter into the cofers of Apple people shouldn't be bitchin.
I gave my iPad 2 to my gf and I picked up the 32 gig wifi only mini. AWESOME. Now wait until the mini gets the retina treatment and that A6 chip next year. DAMN!

Surely the question that should have been asked is: if the iPad mini wasn't available, would you have bought a standard iPad instead?

Surely that's the only way to measure cannibalisation?

1000 survey answers is likely far from statistically sound when you considered that tens and hundreds of thousand iPad have been sold in the past few weeks.

That said, I suspect the comment about fears being overblown are true. Yes the iPad 4 numbers might be down a bit but that could be simply that folks already got the 3 and see no reason to change from a device that is still under the base warranty.especially when we don't know if this Fall release was a change in calendar or the start of a new six month cycle.

I'm surprised to see the new to platform buyers higher for iPad than iPad mini. Also surprised the other tablets are growing while the Kindle Fire interest is decreasing.

Two different parallel universes exist apparently. In one universe we see articles like this one and others showing Apple is just as popular and powerful as it ever has been. In the other universe Apple is finished, dead and buried with its stock price plummeting the company into oblivion. Choose your universe and live there? Is there no reality for Apple?

How about people who already own one iPad, like the format.. and are purchasing a second for spouse or kids? Thats completely new business, from existing customers

Quote:

Originally Posted by skyzlmt 

How about people who already own one iPad, like the format.. and are purchasing a second for spouse or kids? Thats completely new business, from existing customers

This.

This is parallel to the people who owned an iPod circa 2005 and bought iPod Mini's/Nano's/Shuffle's for other situations.   I'm hemming and hawing about buying a Mini (I have a 2 Wifi) vs a 'iPad 4'.   However,  after holding the mini at BestBuy, I saw it as the perfect tweener between my 4s and a MBA (which for me is more useful than an iPad, primarily due to my job.  But a MBA, iPhone, and a mini, seems to be the right 'travel anywhere' kit

I don't get what the split between new and existing purchasers tells us about cannibalization. I know this is probably the easiest figure to measure, and that's why it is always used, but in my eyes it does not mean anything with regard to the cannibalization matter.

I am an existing purchaser (iPad 1), and I got a mini now. So am I a cannibalization case or not? You can't tell. Only I can because I know I would have gotten a full-size iPad around this time or maybe later (but the iPad 4 would have been pretty compelling), but I would definitely not just given up on tablets or moved to Android, Kindle or whatever due to my existing ecosystem. So yes, I am a cannibalization case. 

And I've got a friend who never owned a tablet but was planning to get one. He considered the full-size iPad or a Nexus (7 or 10). But now he's getting a mini, saving a few bucks over the standard iPad that he would probably have gotten. So he is also a cannibalization case.

So the split between existing and new buyers is totally irrelevant. q.e.d.