AppleInsider Staff
Visitors to the National Portrait Gallery's new "American Cool" exhibit will find late Apple co-founder Steve Jobs highlighted alongside cultural icons like Miles Davis, Paul Newman, and Jay-Z.
Jobs is shown in bearded, long-haired form, wearing jeans and a long button-down shirt while riding a motorcycle between meetings on Apple's campus. The portrait was spotted in the gallery by Blake Patterson of Byte Cellar.
The exhibit is designed to celebrate people who made America "cool," which the National Potrait Gallery describes as carrying "a social charge of rebellious self-expression, charisma, edge and mystery." The concept is not unlike the one behind Apple's celebrated "Think Different" advertising campaign that featured luminaries such as Pablo Picasso, Joan Baez, and Richard Feynman.
Jobs's ride was captured by well-known photographer Charles O'Rear, who later gained notoriety with another computer-related image: O'Rear is responsible for the infamous "rolling hills" background that shipped with Microsoft's Windows XP operating system.
The portrait's caption, as transcribed by Patterson, is embedded in full below.
Steve Jobs 1955 - 2011"Stay Hungry, Stay Foolish" — the concluding thought in The Whole Earth Catalog — served as Steve Job's unofficial motto. Drawing inspiration from that bible of the counterculture, Jobs recast how people think about and use technology. As the cofounder of Apple, he worked in the shadow of such behemoths as IBM and Microsoft. Yet, with great nimbleness and much brashness he led an upstart company that transformed the consumer electronics industry with revolutionary products such as the Apple II and Macintosh computers, iPod, iPhone, and the iPad. Jobs was always the face of Apple, and his much-publicized ambition to create more elegant and "user-friendly" devices made him part of a national tradition of inventor-heros dating back to to Thomas Edison. "Think Different," Apple's highly successful advertising campaign introduced in 1997, was not only a shrewd marketing slogan but also exemplified Jobs' relationship with the larger industry. Channeling his inner Steve McQueen, the jeans-wearing executive often raced his motorcycle between meetings during Apple's early years.
Charles O'Rear (born 1941)
Reproduction print from 1981 original
National Geographic Image Collection, Washington, D.C.
-m.jpg)
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
20 Comments
Living on the edge. No helmet, no gloves, no jacket. Clearly not an experienced motorcyclist. Those fashionable boots would get all scratched up within three minutes of shifting.
"The exhibit is designed to celebrate people who made America "cool," which the National Potrait Gallery describes as carrying "a social charge of rebellious self-expression, charisma, edge and mystery.""... That's me!!! However, for some reason, I don't see my portrait?!? / / /
[quote name="mstone" url="/t/161982/steve-jobs-featured-in-new-american-cool-exhibit-at-the-national-portrait-gallery/0_60#post_2470162"]Living on the edge. No helmet, no gloves, no jacket. Clearly not an experienced motorcyclist. Those fashionable boots would get all scratched up within three minutes of shifting. [/quote] This. He could afford to replace the boots though.
I think that's the picture of all of us born rebels, wearing no helmet, riding a black BMW motorcycle defying all reason and logic in the face of great danger on the California Roads! ;-P ......I mean who doesn't want to be the guy on that bike whizzing past traffic jams on freeways and interstates like they're all standing still? lol.... especially since he most likely didn't even have it licensed...... just like he never licensed his cars and got away with it! AND..... that's something only Steve could get away with! ^_*
I don't know, maybe I am not cool enough, but why is J-Z in with Paul Newman, McQueen et al? What has he done besides what any rap singer has, butchered music! Start the flames....