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Monday, August 04, 2014, 01:45 pm PT (04:45 pm ET)

Apple's iPhone still driving force behind NA mobile Web traffic, Samsung share on the rise

According to the latest statistics from ad network Chitika, Apple's iPhone was responsible for driving over half of all North American smartphone Web traffic in July, but rival manufacturer Samsung showed the most growth during the same period.



As noted by Chitika Insights, the ad firm's research arm, iPhone users generated a commanding 52.3 percent of all North American smartphone Web usage from July 1 to July 28. While 0.2 percent down from metrics sampled in the month of February, Apple's domination of the mobile Internet space continues to impress with a share nearly double that of runner-up Samsung.

The Korean company came in No. 2 for Web use in U.S. and Canada over the same period, but exhibited growth of 1.2 percent since February, the most out of all handset makers. Samsung is now sitting with 26.4 percent of all smartphone Web impressions generated within North America.

Coming in third was LG with 4.8 percent, up 0.2 points from February. Motorola's 3.4 percent and HTC's 3.0 percent rounded out the top five, down from 3.6 percent and 3.4 percent, respectively.

HTC and BlackBerry suffered the worse losses since the end of February, showing respective share dips of 0.4 points and 0.5 points. According to Chitika, the drop in Web presence is the result of weak flagship handset offerings from both companies, which are struggling to find a niche among cheaper-priced competitors.

The firm forecasts even higher metrics shares for Apple and Samsung as the two tech giants prepare to roll out their latest wares in the coming months. Notably, Apple is widely expected to launch both 4.7-inch and 5.5-inch iPhone models this fall, which should account for a substantial uptick in usage directly following their debut.