Bose may take on Apple's Beats Music, iTunes Radio with new streaming music platformA reported Bose job listing for a "cloud music services" UX designer suggests the company is working on a next-generation streaming platform to rival Beats Music, iTunes Radio and other services in what is becoming an increasingly crowded field.
According to a posting on job marketing website ZipRecruiter, spotted by HypeBeast, Bose is looking to hire a senior user experience designer to join its Algorithms & Cloud Experiences team create a new "music streaming platform."
We are seeking an expert Experience Designer to lead design and prototyping of our next generation streaming music platform and ecosystem of products. [...] We will move quickly and have an immediate and lasting impact on Bose's streaming music products.
A section regarding previous experience reveals Bose is looking for candidates who worked for major streaming services like Pandora, Songza and Rhapsody. Of note, Apple and Beats Music are also called out by name.
If Bose is indeed planning to launch a streaming music service in competition with Apple's existing services, it will be the latest volley in what has become an aggressive rivalry between the audio stalwart and upstart Beats.
In July, shortly after Apple announced its $3 billion acquisition of Beats Electronics and Beats Music, Bose sued the headphone maker's hardware arm for infringing five noise-cancelling technology patents. Following an out of court settlement in in October, Apple quietly removed all Bose products from the Apple Store only to bring them back two months later in time for holiday shopping.
Recent reports claim Apple is looking to rebrand or repackage Beats Music into an integrated iTunes solution next year. The change is reportedly in response to shifting market winds responsible for a 13 percent drop in iTunes music sales as of October.