Netflix flips switch on streaming services in Australia and New Zealand, lands on Apple TV

Cord cutters in Australia and New Zealand can now access on-demand TV shows and movies from Netflix via Apple TV, Smart TVs, Blu-Ray players, game consoles, the Web and more, reports The Sydney Morning Herald.

Prior to today's launch, an estimated 200,000 Australians subscribed to and accessed the U.S. version of Netflix by spoofing their location. With what appears to be a limited content package, however, it remains to be seen if those users will switch over.

The publication notes Australia Netflix currently boasts much fewer titles compared to its North American counterparts, but does offer nearly 700 regional shows not available in the U.S. or Canada as a consolation. Netflix previously said that content selection will improve as the platform matures, adding more titles at regular intervals. The company used a similar tactic in the U.S. and Canada.

As for pricing, Netflix will cost Australian users AU$8.99 per month for a regular streaming plan, while an AU$11.99 tier is available for high-definition content on up to two screens. A top-end service offering 4K resolutions on up to four screens is also available for AU$14.99 per month.

Netflix first announced it would be expanding into Australia's market last year.