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Apple's iPad Pro to sell 2.6M units in Q4 despite significant display, Apple Pencil production issues

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Apple is on track to ship between 2.4 and 2.6 million iPad Pro units in its first quarter of sales, though inventory of the giant size tablet and its integral Apple Pencil accessory is facing constraints due to production snarls, according to one insider.

In a research note obtained by AppleInsider, KGI Securities analyst Ming-Chi Kuo says Apple is seeing less than satisfactory output of iPad Pro's massive 12.9-inch display, the tablet's main draw. Kuo says Sharp is currently the sole supplier for Pro's high-resolution screen, though Samsung is expected to lend a hand before the end of 2015.

As many iPad Pro buyers are well aware, Apple Pencil was in strictly limited supply at launch, with current ship-by times pegged at four- to five-weeks. Confirming industry whispers, Kuo says assembly of the complex device is not going as smoothly as planned. He expects Pencil yields to improve as producers overcome inefficiencies associated with building a new format device.

As for unit sales, iPad Pro is off to a decent start with Apple moving 2.4 million to 2.6 million copies to close out 2015. Moving into next year, Kuo expects shipments to decline 10 percent to 2.1 million to 2.3 million units. He notes, however, that the forecasted dip is the smallest out of Apple's entire product lineup.

Finally, Kuo breaks down supply chain allotments, noting TSMC is manufacturing all A9X processors. Radiant is supplying 100 percent of iPad Pro's backlight modules, Parade is the lone display timing controller supplier and GIS accounts for 75 percent of all touch module and LCM assemblies. Longtime partner Foxconn is once again taking lead on putting all the pieces together.



36 Comments

rogifan 10667 comments · 13 Years

I was at two different Apple stores today and they both said they're selling iPad Pros and Pencils as fast as they can get them in.

fastasleep 6451 comments · 14 Years

Quote:
Originally Posted by Rogifan 

I was at two different Apple stores today and they both said they're selling iPad Pros and Pencils as fast as they can get them in.


Weren't you the one saying that Cook et al weren't pushing the iPad Pro use cases hard enough?

nagromme 2831 comments · 22 Years

I am on track to purchase upwards of zero, but falling short of expectations in the two range.

bestkeptsecret 4289 comments · 13 Years

First time I heard of "production snarls". Is this when they ask for the production line to operate but it snarls in protest?