November set App Store's 'highest monthly sales ever,' says Apple's Schiller

Last month saw the App Store achieve a new monthly sales record, Apple's senior VP of worldwide marketing said on Wednesday.

Phil Schiller made the boast on Twitter without providing any specifics, such as whether he meant downloads or — presumably — revenue for both Apple and developers.

November 2016 was a record breaker for the #AppStore - the highest monthly sales ever in App Store history!
— Philip Schiller (@pschiller) December 7, 2016

While App Store sales can fluctuate from month to month, they have generally been on an upward trend since 2008 alongside a growing number of iPhone and iPad owners. That in turn has attracted high-profile developers, a number of which have figured out how to further monetize their work via in-app purchases.

Sales are likely to run even higher this month, since iPhones and iPads can be popular Christmas gifts, and new owners tend to binge on apps to make them useful. During the last holiday season, over $1.1 billion was spent at the App Store between Dec. 20 and Jan. 3.

27 Comments

lkrupp 10521 comments · 19 Years

About 7 years ago

Glad to see Apple execs finally starting to counter the FUD machines out there cranking out negative reports.

bdkennedy1002 540 comments · 12 Years

Thrillsville.

fallenjt 4056 comments · 13 Years

lkrupp said:

Glad to see Apple execs finally starting to counter the FUD machines out there cranking out negative reports.

Yeah, before stupid IDC says something!

jmey267 57 comments · 12 Years

workfunlife said:

Perhaps the increase in sales is from the increases in product pricing and requiring more seperately purchased tongles for everything. An ethernet and normal usb tongle for every computer sold adds up fast

You didn't read the article or the title did you?

smiffy31 202 comments · 12 Years

workfunlife said:

Perhaps the increase in sales is from the increases in product pricing and requiring more seperately purchased tongles for everything. An ethernet and normal usb tongle for every computer sold adds up fast

Yes, that works every time, increase prices, that increases sales, its almost linear ;-)