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Apple's WWDC 2017 art borrows design concept from 2010 Spanish film festival [u]

The colorful artwork Apple is using for its 2017 Worldwide Developers Conference is based on a poster for a Spanish film festival from 2010, both of which were created by the same artist (updated).




Both pieces feature colorful, top-down depictions of people flocking around a single point, and uncoincidentally were created by the same artist— Geoff McFettridge. The similarity was first highlighted by Cristian Rus, a writer for the Spanish site Applesfera, while TechCrunch's Matthew Panzarino later confirmed both were created by McFettridge.




The 2010 poster was for the 13th Festival de Cine M·laga, held every year in its namesake coastal city. Checks by AppleInsider show that it was created by Barfutura, a studio with offices in Los Angeles and Madrid.

The parallels suggest that Apple used Barfutura for its WWDC 2017 announcement, the latter firm in turn deciding to revisit an old campaign for ideas.




This year's WWDC is being relocated from San Francisco back to San Jose for the first time in over 13 years. The event is scheduled to run the week of June 5 at the McEnery Convention Center, and should begin with a keynote announcing OS updates like iOS 11, macOS 10.13 and watchOS 4, plus possible surprises.

Text in Apple's artwork refers to the company's philosophy about interesecting technology with liberal arts and the humanities, and emphasizes the social aspect of WWDC, which brings together "thousands of brilliant minds representing many diverse perspectives, passions, and talents to help us change the world."