10/20/2010, 05:10 pm
At its "Back to the Mac" event, Apple emphasized the importance of its Mac business, despite the fact that its desktop and notebook computers now represent just 33% of the company's revenues.
10/20/2010, 02:10 pm
Rather than relying on an external optical drive or another computer sharing its DVD drive, the new Mac Book Air supplies a solid state reinstallation drive the plugs into the USB port.
08/16/2010, 05:08 pm
Apple guided revenue for the September quarter 6 percent above consensus estimates, the highest differential over the Street in 17 years. However, that figure may still be conservative given current sales of Macs, new data shows.
08/07/2010, 06:08 pm
Apple has announced the departure of Mark Papermaster, the head of its iPod and iPhone division. The company's Mac hardware engineering lead Bob Mansfield will assume his responsibilities.
08/06/2010, 09:08 pm
Performance site Bare Feats has compared the performance of Apple's new Core i3, i5, and i7 27 inch iMacs and determined the high end model offers the best performance per dollar.
07/23/2010, 04:07 pm
Reports that Apple's Mac Pro models are listed as unavailable in several retail stores' web based Reserve and Pickup listings may indicate the coming of a long overdue update to the high end desktop models.
07/21/2010, 06:07 pm
Apple's revised 27" iMac introduced this spring debuted a new feature: a Mini DisplayPort video port that worked in both directions, enabling external video sources to output video to the screen. That feature is largely limited to 720p in HDTV applications however.
07/20/2010, 08:07 pm
As usual, Apple's executives kept close to a carefully prepared script on the company's stellar financial results, being careful not to reveal too much about the company's future plans, including its data center cloud services and broader open support for FaceTime video calling.
07/20/2010, 06:07 pm
Asked about the potential for iPad sales to cannibalize Mac sales, Apple executives shrugged off the issue as insignificant, then pointed toward the potential of iPads to sell even more Macs and iPhones as part of an overall halo effect.
07/20/2010, 06:07 pm
While noting domestic growth in the US that has consistently outpaced the overall industry for the last 17 consecutive quarters, Apple drew specific attention to even more dramatic growth in sales internationally in its June quarter conference call.
07/14/2010, 05:07 pm
Volume production of the next new generation of Intel's desktop and notebook CPUs will begin earlier than originally anticipated in response to enthusiasm from chip buyers like Apple who have sampled the new parts.
06/20/2010, 09:06 pm
Apple's new unibody Mac mini takes design cues from Apple TV while introducing innovative new industrial design concepts of its own.
06/18/2010, 12:06 am
Apple's iOS 4 features the biggest foundational leap for developers since the company first opened up iPhone OS 2.0 to development, now catching up to the core features of Mac OS X 10.6 Snow Leopard.
06/16/2010, 08:06 pm
Apple's new 2010 Mac mini is wider (7.7 inches square, just like the existing Apple TV) but significantly thinner (just 1.4 inches thick) and easier to take apart than previous models.
05/06/2010, 09:05 pm
Tickets to Apple's Worldwide Developer Conference have sold out just eight days after the company announced the date and began selling tickets last week.
02/11/2010, 06:02 pm
Apple's iTunes music store will soon reach 10 billion songs sold since its inception in April of 2003, and is marking this accomplishment with a contest rewarding the purchaser of the 10 billionth song a $10,000 iTunes card.
12/14/2009, 08:12 pm
Apple received top honors in six categories in Adweek's “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs.
12/09/2009, 09:12 pm
While besting Firefox by nearly 50 percent, Google's newly released Chrome browser was 12 percent slower than Apple's Safari in benchmark tests.
11/26/2009, 12:11 pm
Apple has captured nearly half of all desktop revenue in the United States as iPhone sales in China have lagged.
11/04/2009, 06:11 pm
Development build 10C535 of Snow Leopard update 10.6.2 retains Intel Atom support after the previous build had killed compatibility with the processor.