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Apple schedules special event for Oct. 19

Apple is continuing its trend of holding special media events to unveil new products, this time with an invitation-only gathering on Wednesday, October 19th. The press event is scheduled to take place just one week after the company used a similar conference to unveil a new video-capable iPod, updated iMac, and iTunes 6.

As with past special events, the Mac and iPod maker only hinted to what it might introduce. The invitation sent to members of the press indicated the company would use the New York City conference to "unveil Apple’s latest pro innovations." The invitation for Apple's October 12th event was event more vague — it teased recipients with CEO Steve Jobs' famous "One More Thing..." line.

More revealing was Apple's September 7th tease, which alluded to the launch of the original iPod, stating, "1000 songs in your pocket changed everything. Here we go again." At that event, Apple unveiled the 1000-song iPod nano.

AppleInsider sources have said that Apple is ready to unveil new Power Macs and PowerBooks at the event next week. The machines were originally expected to debut at Apple Expo in Paris, but unexpected issues in the development process delayed their launch.

Sources have also hinted at a photography-related announcement, but very few details are known.

It's worth noting, however, that the Apple event is scheduled for the eve of the PhotoPlus Expo, also in New York City.



112 Comments

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nagromme 22 Years · 2831 comments

Not to be a downer, but Apple can only use what Freescale's able to deliver in quantity. I'd say there's at least a good chance that PowerBooks will get only a minor update, on Tuesday, and not be part of the event.

That would explain having the event on Wed. instead of Tue.: it would kill off the grumbles from the previous day, and the REAL news (PowerMacs) could stand alone. This avoids comparing the two, and it avoids having the PowerMac articles all say "and a lackluster PowerBook update"--since THOSE articles would have gone out Tuesday.

Only a theory. But the silver lining would be Apple needing to move to Intel PB's quicker

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cory bauer 21 Years · 1276 comments

They did pluralize "Innovations", so I would expect both Powermacs and Powerbooks at the show. They showed off the new iMacs, whose processor only moved up 100Mhz, and no one seemed to care or notice, so if they show off new PowerBooks and focus on the new features and lower price points, they won't seem so lackluster at all.

All I can say is, it's about damn time for new Pro machines.

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chevaliermalfet 21 Years · 467 comments

I'd put even money on a Pro Photo Management app as well. iView type cataloging database.

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icehube 19 Years · 3 comments

I can see them giving the powerbooks the small upgrades, but making them a bigger deal by throwing in some perks, like making iWorks or .mac come with all powerbook purchases.

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mhc 19 Years · 4 comments

Hopefully the photography releated element is a built-in iSight into new Powerbooks. I've been waiting for Apple to do this, but I was always concerned about the depth of the iSight. Now that they've reduced the size for the iMac, hopefully the Powerbooks/iBook will follow.