Nike and Apple today formally announced a partnership that will bring the worlds of sports and music together with the launch of a series of Nike+iPod products.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," Parker said. "This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future."
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience.
"We're working with Nike to take music and sport to a new level," said Steve Jobs, Apple's CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."
With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback is also provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod.
A new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site will help users maximize the Nike+iPod experience, Nike said.
Armstrong, who is preparing for his first NY Marathon, said, "If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level."
"I definitely use music both ways," Radcliffe said. "I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race."
Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, will bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.
Pricing & Availability
The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 (US) through the Apple Store, Apple's retail stores, Apple Authorized Resellers as well as Nike.com Niketown, NikeWomen stores and select retail stores in the US.
The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a USB 2.0 enabled Mac and Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.