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News flash: Apple confirms Sept 12 media event

In a digital invitation sent out to US-based media this morning, Apple confirmed that it will hold a special event on September 12 to introduce new products and services.

"It's Showtime," reads the invite, which displays a two-dimensional white Apple logo swept by four crisscrossing Hollywood movie premiere spotlights on a navy blue background.

The event is scheduled for 10:00 am local time at the Yerba Buena Center for the Arts Theater in San Francisco, Calif.

Apple is expected to use the event to usher in a new chapter in its digital media strategy, which should include new iMacs, iPods, iTunes movies and 'one more thing.'

The Apple Invite
Sept 12 Apple Invite, Top Portion
The Yerba Buena Center Theater