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Lionsgate joins Apple's Digital Copy for iTunes program

Leading indie film house Lionsgate said Monday that it is working with Apple to provide Digital Copy for iTunes, offering customers who purchase select DVDs an additional copy of the film formatted for iTunes.

Just like movies purchased from the iTunes Store, an iTunes Digital Copy is easily transferred from a DVD disc to iTunes, where it can then be viewed on a Mac or PC, or synced to an iPod, iPhone or widescreen television connected to Apple TV.

Lionsgate is just second studio to announce support for the program, joining Twentieth Century Fox, which helped launch the initiative with Apple back in January. The first Lionsgate DVDs to debut with iTunes Digital Copy will be the special edition DVD and Blu-ray releases of "Rambo" on May 27th, and "The Eye" latter this summer. In addition, Lionsgate and Apple said they plan to deliver numerous other films on DVD with iTunes Digital Copy later this year.

"Lionsgate is constantly identifying fresh opportunities to monetize its 12,000-title filmed entertainment library in an increasingly digital world and provide product that is at the very cutting edge of consumer taste," said Steve Beeks, President and co-Chief Operating Officer of Lionsgate. "Our consumers are always looking for new viewing options in terms of the motion pictures they buy, and we are always searching for new ways to deliver content in formats that reflect consumer preference across the entire home entertainment spectrum, from packaged media to digital storage to VOD."

Once a customer buys a Digital Copy-equipped DVD, he or she inserts it into their computer, enters a unique code into iTunes, and the movie is automatically copied to their iTunes library. Each DVD will only transfer its iTunes Digital Copy to one iTunes library, and an iTunes account is required for the process.

Lionsgate is one of several studios which offer a wide variety of movies for rental and purchase on the iTunes Store, including recent hit releases like "3:10 to Yuma," "Good Luck Chuck," and the action film "War" in addition to classic library titles like "Dirty Dancing" and "Reservoir Dogs."



31 Comments

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success 18 Years · 1006 comments

Lions Gate is the best movie company there is and they're from Vancouver (the good Vancouver not the other one down south)

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jeffdm 20 Years · 12733 comments

Quote:
Originally Posted by success

(the good Vancouver not the other one down south)

Thanks for reminding me, I forgot about the Vancouver in Nunavut.But seriously now, given how easy it is to re-appropriate the actual DVD, I'm kind of surprised a studio bothers to do this. I suppose it's the legal alternative.

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brownreese 20 Years · 20 comments

I think this is a great business model, especially since DVD sales are plummeting.

The ability to have access to digital copies without going through the hokey and illegal pokey really adds value to Lionsgate's releases. Additionally, the integration with iTunes delivery system will encourage less technically savvy consumers to purchase portable playback devices like iTouch.

Smart move.

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onceuponamac 17 Years · 122 comments

I wonder when we're going to get more content - i check itunes movies every tuesday when dvd releases come out - and there still haven't been any new additions - still 38 pages of 21 titles per page in total (rentals and purchases) - so less than 1000 titles.. : (

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counterpart9 17 Years · 5 comments

is the resolution going to be consistent with what would be available on itunes? or, since you are loading it from a dvd, which should be fairly quicker then downloading it from itunes, will it be of larger size/ resolution?

also it says a digital copy will be provided w/ blu-ray, if it's on the disc, how do you get it onto your computer with no blu-ray compatible drive on any mac?

on another note, I have no prob. using hand-brake but would certainly like this better if its quicker w/ higher res.