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Apple's iTunes cloud playback from MobileMe iDisk gets noticed

Nearly a month after Apple added support for background audio playback from its MobileMe service to the free iOS iDisk app, a flurry of interest has swirled around the feature.

AppleInsider noted the new feature when iDisk was updated early last month. The new version enabled background support for audio playback of files copied to a user's MobileMe iDisk, providing users with a new cloud-based music storage service.

MobileMe's iDisk feature enables users to copy local files from their desktop computer to their own personal online file share in the cloud, and then access those files from the web, from Mac OS X's built in support for iDisk, or through the iDisk app on iPhone, iPad, and iPod touch.

The updated iDisk mobile app also allows users to open files directly in an app that is registered to handle them, enabling iPad users to open Pages or Keynote documents in those apps, for example. Media files opened from a user's iDisk play through the standard iOS QuickTime player, and iDisk supports the iOS 4 Background Audio feature, enabling users to continue listening to music while switching to another app.

The manual iTunes cloud

User Michel Robertson recently profiled the cloud-based background music feature on iOS devices, noting that while it's "not iTunes in the cloud" it is "definitely moving the Cupertino company in that direction." Various media outlets covered the mention; Apple does not prominently feature the capability in its marketing of the iPhone, iPad, iPod touch or its MobileMe service.

Unlike Calendars, Contacts, or Bookmarks, there's no support in Apple's iTunes or MobileMe tools for automatically syncing media files to iDisk, nor is there any support for using playlists or browsing metadata or album art in the iDisk app. It's currently purely a manual file copy process that allows users to remotely access cloud-based media files on their iOS devices.

However, the built in public file sharing feature of iDisk can make it easy for users to copy up their own unprotected media files and make them available to anyone (via their Public Folder), or to specific users via a password. That feature may get the attention of the studios and labels, who earlier quashed unlimited Internet file sharing from iTunes due to piracy concerns.

It is widely believed that Apple's official cloud sharing services are being held up by negotiations needed to work out licensing between Apple and the studios and labels, which want additional fees if Apple allows users to host their own songs online for remote playback.



21 Comments

joe hs 14 Years · 487 comments

You can play music in the background with the mail app too

martimus3060 15 Years · 50 comments

I don't use MobileMe, but this is a very cool feature, and I might have to investigate MobileMe just so I can use this. I guess I should wait ’til we see whether those idiots at the RIAA object and make Apple retract this feature ’cause then I would have no interest in MobileMe (as is currently the case).

postulant 16 Years · 1268 comments

Works good... not slow and choppy like these things can be.

postulant 16 Years · 1268 comments

Tried watching a short clip that I uploaded to drop box and it nearly drove me crazy ... I like this - MobileMe is slowing getting better and better.

str1f3 16 Years · 572 comments

What is the big deal about this? I had MobileMe until this May and you could play music and video since the first day the iDisk app was released. The only difference is background audio.

I think others arelooking too deep into this.