Apple's iAd service to go global
MacRumors has received word that Apple has started serving up iAds around the world. Developers report seeing ad impressions from new global locations, the report notes. Until recently, the service was only available in the United States and United Kingdom.
The news of a global roll-out of the iAd service coincides with a report that Apple plans to open a new Manhattan office for the growing iAd team. Apple this summer was looking to hire staff for the "iAd Creative & Strategy team" based in New York City. Currently, employees work out of the office that Quattro Wireless used before being bought by Apple.
According to Apple's official iAd website, "iAd reaches millions of iPhone and iPod touch users around the world." The company highlights having over 160 million iTunes accounts across 23 countries, although it doesn't specify whether all of these countries can view iAds.
In addition to the global expansion of iAd, advertisers will gain several million more potential customers this month when iAd comes to the iPad with the release of iOS 4.2. Monday's release of the golden master version of iOS 4.2 to developers indicates that the iOS update is imminent.
Apple's $275 million purchase of Quattro Wireless in January paved the way for the interactive iAd platform. Quattro Wireless wasn't Apple's first choice, though. In late 2009, Apple made a bid for an acquisition of mobile advertising giant AdMob, but after Apple let a 45 day "no shop" provision with AdMob lapse, Google stepped in and paid a $150 million premium to snatch up the company.
AppleInsider has affiliate partnerships and may earn commission on products purchased through affiliate links. These partnerships do not influence our editorial content.