AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
Brian White with Ticonderoga Securities believes the white iPhone 4 will help to further boost sales of Apple's hot-selling handset. He said the announcement of the white iPhone 4 last summer, and the 10 month delay for its arrival, have given it a "certain mystique and scarcity value" that he believes could provide a "tailwind" for sales in the June quarter.
White has argued that a white iPhone 4 matters, because certain demographics will find the handset and its different color appealing. In particular, he found in recent travels to Asia that there was quite a bit of interest in the white iPhone 4.
"China has clearly caught 'Apple fever,' and we believe the country is a prime candidate for a 'white' iPhone 4," he said. "Even with a potential iPhone 5 launch in September, we believe a 'white' iPhone 4 could lure consumers to make a purchase."
Consumer purchases of electronics are not an entirely rational decision, he said, and some products are purchased for different reasons, including status, aesthetics, functionality, quality, and a "cool factor."
AppleInsider first reported on Sunday that Apple has begun shipping white iPhone 4 units to its retail stores in the U.S. It is believed that the device will go on sale this Wednesday, April 27.
The introduction of the white iPhone 4 10 months late may be possible because of a later-than-usual introduction of the new fifth-generation iPhone this year. Sources have indicated that Apple's next-generation handset will go into production in September, after the usual June launch timeframe.
The white iPhone 4 was delayed numerous times by Apple, which cited manufacturing problems. Earlier this year, AppleInsider learned that Apple had turned to a Japanese company to craft a new paint material to resolve those issues.
The white iPhone 4 is just one of many products in Apple's pipeline that White believes will push Apple's stock 100 points higher in the next three to five months. Ticonderoga Securities has a 12-month price target of $612 for AAPL stock.
He expects strong demand for the iPad 2 to continue, and for the iPhone 5 to have a strong launch later this year. White also reiterated claims that Apple could release an Internet-connected high-definition television set by the end of this year, based on his checks with sources.