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T-Mobile on Thursday gave iPhone users on its network a new means of accessing on-demand and live video content with the debut of the T-Mobile TV app in Apple's App Store.
The new app allows T-Mobile customers to view content from channels such as ESPN Mobile TV, NBC Sports, Nickelodeon, Discovery, ABC News, Bloomberg, Fox, NBC, MTV, Spike TV, and Comedy Central, as well as others.
In a bid to garner new subcribers, the carrier is extending a 30-day free trial for the service, after which time users can opt in to 30, 90, or 180-day subscription packages for selected channel packs.
Packages include the $12.99 Prime Pack, which includes live and on-demand sports, news and other content; the $9.99 TV Mobile en Espanol; kid-centric Playground TV for $5.99; Life & Style, which features E!, TLC, The Style Network and Lifetime, for $7.99; The Urban Zone, with R&B, hip-hop and BET content for $5.99; and new movie releases in the $6.99 Crackle Movies pack. All prices represent monthly fees, though discounts are available for 90 or 180-day subscriptions.
T-Mobile TV has been available on Android since 2010, but iPhone users on the network were unable to access content until today. With the T-Mobile iPhone officially going on sale less than a month ago, the telecom was quick to roll out the video app for iOS.
The T-Mobile TV app is available as a free download in the App Store. The 7.8MB app is compatible with the iPhone 4 and above, iPod touches, and iPads running iOS 4.3 or higher.