Vivoom brings Hollywood-style VFX to iOS, Mindly organizes your thoughts on iPhone

A pair of interesting new releases hit Apple's App Store the day after Christmas, as GenArts's Vivoom app lets users add more than 100 different effects to video clips before sharing them on social networks, while Mindly helps to create mind maps with a slick user interface.

Vivoom

For those looking to add a little extra "pop" to their Instagram videos or Vines, Vivoom makes it easy to add professional-looking visual effects. To begin, users can either record video —  up to 15 seconds at a time —  directly in the app or import clips from the camera roll.

More than 100 effects are included, and the selection is constantly updated with new effects that the developer say are "inspired by the season, pop-culture or currents events." Current categories include movie VFX, inspired by television and movies; exclusive VFX, based on current events; vintage VFX, which are retro styles; and color VFX, which let users manipulate clips' colors and saturation.

Each effect can be toned down or cranked up with an intensity slider, and the app also allows users to auto-correct color, brightness, and audio levels. Finished clips can be exported for sharing on Facebook, Twitter, Vivoom's own network, or via SMS.

Vivoom is now available as a free, 11.7-megabyte download from the App Store.

Mindly

Mindly lets users create simple mind maps on the go. The iPhone-only Mindly allows for an unlimited number of mind maps and features iCloud support for backup and sync.

An infinite number of elements can be added to a map, and each element can have metadata —  like a note, an icon, or an image —  associated with it. Users can select a different color scheme for each map to aid in organization.

In addition, Mindly can export PDF versions of maps for printing or sharing.

Mindly is now available as a free, 5.3-megabyte download from the App Store.