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Take a quick peek at the media frenzy outside Apple's Sept. 9 event

With less than 30 minutes to go until Apple reveals what secret products it's been working on, the tech news media has congregated in Cupertino, next to a giant mysterious white box, awaiting the big event. AppleInsider offers a quick peek at the scene as we count down to showtime.

AppleInsider's Daniel Eran Dilger is at the Flint Center in Cupertino, and captured the above video on the Hyperloop app for iPhone. The keynote presentation is set to kick off at 10 a.m. Pacific, 1 p.m. Eastern, and full coverage can be found at our official live blog.

The company is widely expected to introduce its next-generation "iPhone 6" in two screen sizes of 4.7 and 5.5 inches. Also said to be on tap is the company's first major foray into the wearable devices market, rumored to be a wrist-worn device that has been dubbed the "iWatch."